Paid Media Specialist

4 days ago

Cape Town, Western Cape, South Africa Boardroom Appointments Full time


Minimum Requirements:

  • Relevant tertiary qualification in Digital Marketing
  • Google Certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video)
  • Facebook Certifications (Blueprint)
  • GMP Stack Experience (DV360, SA360, experience in Campaign Manager)
  • LinkedIn Campaign Manager
  • Proficient in MS Office (i.e., Word / Excel / PowerPoint / Keynote etc.)
  • Minimum 4 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency
  • Well versed in Digital (full digital eco-system)
  • Knowledge of Websites and UX (for KPI setting on a lead model)
  • Knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic) and keep abreast of all new offering
  • Knowledge of programmatic service providers and their offerings
  • Knowledge of analytics and reporting tools
  • A strong ability to glean insights from data for reporting and proposals
  • Intimate knowledge of other platforms that are mainstream and become widely adopted in our clients space.
  • Ability to engage with clients and engage on robust conversations that focus on performance and interrogate strategies for improvements.
  • A good command of the English language (both verbal and written)
  • Strong time management skills
  • Strong presentation skills
  • Strong multitasking skills (ability work on multiple briefs at any given time)

Responsibilities:

  • Proficient in Digital Media Planning
  • Propose new Digital channels for a client when they become available and are relevant
  • Ability to set KPIs for campaigns and budgets if they are not pre-defined
  • Conduct research and find the insight in the research for proposals and campaigns
  • Identify the right audiences and channels for a campaign
  • Effectively manage media channels to deliver on Cost, Quality, and Timing targets
  • Creative thinking on campaign execution using multiple Digital media channels

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