Paid Media

1 week ago

Cape Town, Western Cape, South Africa Octane Marketing Full time R250 000 - R500 000 per year

Octane Marketing is seeking a
high-performing Paid Media & Lead Generation Specialist
with strong experience in
lead generation within the South African market
.

This is not a social media manager role. We're looking for a
data-driven performance marketer
who can
plan, execute, and manage
LEAD campaigns across
Google, Meta, TikTok
, and other digital channels to deliver measurable business results.

You'll have full accountability and ownership of your channels all the way from strategy and setup through to optimisation, reporting, and briefing creative updates.

If you thrive on performance metrics, data insights, and driving efficient lead growth, this role is for you.

Key Responsibilities

  • Plan, execute, and optimise
    end-to-end paid media campaigns
    across:

Google Search, Display, and Performance Max

Meta (Facebook & Instagram)

TikTok, LinkedIn, Microsoft Ads, and YouTube

  • Develop and implement
    lead generation strategies
    tailored to South African market behaviour and audience segmentation.
  • Manage campaigns through all stages —
    strategy, setup, testing, optimisation, and reporting.
  • Continuously optimise towards CPL, CPA, and conversion targets, balancing cost efficiency with lead quality.
  • Brief creative teams on ad assets, messaging, and updates to align visuals and copy with campaign objectives.
  • Leverage
    QlikSense
    and
    LeadByte
    for data insights, lead tracking, and real-time performance reporting.
  • Create clear, actionable reports for internal teams and clients, highlighting insights, learnings, and next steps.
  • Research new platforms, formats, and bidding strategies to stay ahead of digital performance trends.
  • Collaborate with design, content, and CRM teams to ensure seamless lead flow and nurturing.
  • Maintain complete ownership and accountability for campaign budgets, pacing, and results across all channels.

Requirements

  • Minimum 3 years' experience
    managing paid media campaigns, with a proven track record in
    lead generation
    for South African audiences.
  • Hands-on experience managing campaigns on:

Meta Ads

Google Ads
(Search, Display, Performance Max)

  • Experience with
    TikTok Ads, LinkedIn Ads, and Microsoft Ads
    is advantageous.
  • Strong understanding of
    conversion funnels, audience segmentation
    , and
    lead quality optimisation
    .
  • Proficient in
    Google Analytics 4 (GA4)
    , conversion tracking, and attribution modelling.
  • Analytical and data-focused with excellent problem-solving ability.
  • Highly organised and able to manage multiple client campaigns and deliverables simultaneously.
  • Strong written and verbal communication skills with the ability to present insights confidently.
  • Self-motivated, proactive, and accountable — able to operate with minimal supervision in a fast-paced environment.

Nice to Have

  • Experience in
    financial services, insurance, or automotive
    industries.
  • Background in
    agency environments,
    managing multiple performance accounts.
  • Familiarity with
    CRM systems and lead flow management
    .

Location:
Tokai, Cape Town (Full-time, in-office)

Why Octane Marketing?

At Octane Marketing, we believe in
performance with purpose
— campaigns that don't just drive clicks, but measurable business growth. You'll join a dynamic team that values curiosity, accountability, and continuous improvement.

If you're passionate about performance marketing and thrive on seeing data turn into real results, we'd love to hear from you.

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