Paid Media Manager

Role:
Paid Media Manager

Function:
Media Buying | Meta & Google Ads | Acquisition Strategy

Department:
Marketing

Location:
South Africa (Remote)

Compensation:
ZAR 35K – ZAR 45K per month

ABOUT US

Dentology is one of the UK's fastest-growing performance marketing agencies, partnering exclusively with high-end cosmetic dental practices. We're a 30+ person team spanning across content, ads, sales, and tech - and one of the only agencies building an end-to-end patient acquisition system that blends agency services with proprietary software.

Our platform combines real-time lead tracking, performance analytics, and AI-driven insights to give practices unprecedented visibility into what's driving results. From high-production content shoots and paid campaigns to in-house sales teams who close the leads, we deliver predictable, profitable growth for some of the biggest names in UK dentistry.

THE ROLE

We're hiring a Paid Media Manager to take our Meta performance to the next level and help lead our expansion into new channels like Google and TikTok.

This is a high-impact role where you'll own campaign performance across our client portfolio, drive creative testing, and play a key part in shaping the future of Dentology's paid function.

You won't be babysitting ad accounts - you'll be building systems that scale, experimenting relentlessly, and helping define what world-class paid media looks like in the industry.

RESPONSIBILITIES

• Own end-to-end campaign strategy and performance across a portfolio of UK dental clients.
• Analyse campaign data to uncover insights, identify growth opportunities, and drive creative decisions that move performance forward.
• Collaborate closely with Creative Strategy and Content teams to identify winning creatives, diversify ad formats, and continually test new performance angles.
• Explore opportunities to expand our channel mix - particularly across Google Ads (Search, Performance Max) and, where relevant, TikTok Ads - as additional growth levers.
• Work cross-functionally with Account Managers and the Sales team to align lead generation with the full patient acquisition funnel.
• Contribute to the evolution of Dentology's internal paid media systems, SOPs, and testing frameworks.

REQUIREMENTS

• 2-5 years of hands-on experience managing Meta Ads campaigns in a fast-paced agency environment.
• Deep expertise in Meta Ads is essential; proficiency in Google Ads (Search or Performance Max) is highly advantageous.
• Strong understanding of performance marketing principles - from creative strategy to scaling and optimisation.
• Strong grasp of testing frameworks and scaling strategies - you know how to structure campaigns to learn fast and scale efficiently.
• Highly organised with an analytical mindset - confident interpreting data and turning insights into strategic action.
• Creative-minded and collaborative - able to partner closely with creative teams to develop ads that perform.

SUCCESS IN THIS ROLE

6 Months

• You've taken ownership of Meta campaigns across key accounts and are consistently hitting performance targets.
• You're running structured creative and targeting tests that generate clear insights.
• You've supported early Google or TikTok tests to expand Dentology's channel mix.
• You've built repeatable systems for optimisation and reporting.

12 Months

• You're leading paid strategy for high-spend accounts and shaping Dentology's testing roadmap.
• You've refined and scaled our internal frameworks and SOPs.
• You're collaborating with leadership on new growth initiatives.
• You're mentoring junior media buyers and strengthening the team's creative testing discipline.

18 Months

• You're helping lead the paid media function and driving cross-channel performance.
• You've built scalable systems for creative iteration and optimisation.
• You're a key contributor to Dentology's platform roadmap, shaping how data and software fuel performance.
• You're recognised as a key driver of growth and innovation across our clients.

WHY JOIN DENTOLOGY?

• Incredible clients
  – Work with some of the biggest names in UK dentistry.
• High impact
  – You'll have real autonomy to own strategy and performance for high-spend accounts.
• Innovation-first
  – Be part of an agency building AI-powered tools that redefine patient acquisition.
• Career growth
  – Clear path to lead our paid media function as we expand channels and scale the team.
• Remote-first
  – Work from anywhere while staying tightly connected to a high-performance culture.