Sales Executive – Domestic Appliances

Job Description:

Sales Executive – Domestic Appliances

Department:

Domestic Appliances

Brands

: Lofra (Premium Italian cookers), Everdure (outdoor cooking), Solo Stove (premium outdoor lifestyle)

Location

: Cape Town

Reporting to

: Sales Manager

Company Description

Established in 1927, Electrical Industries specialises in the importation and distribution of commercial refrigeration equipment, domestic appliances, outdoor cooking solutions, and coffee and beverage equipment. We are a fourth-generation family-owned business, priding ourselves on our personalised touch and guaranteed quality service to all customers, including large restaurant chains and household clients. Our fully imported range ensures the highest quality, and we provide after-sales service and spares when needed. We continually innovate and grow new services to remain competitive and deliver first-class service to our clients.

Role Description

We're looking for a young, energetic professional with a passion for premium home and outdoor cooking appliances. This role is ideal for someone with a flair for design, lifestyle trends, and sales, coupled with experience in the domestic cooker or premium kitchen appliance industry.

Experience or a personal interest in the outdoor cooking category (braai, pizza ovens, smokers, or lifestyle appliances) will be a strong advantage.

As part of our Domestic Department, you'll represent and grow leading international brands Lofra, Everdure, and Solo Stove in the South African market. You'll collaborate with the sales and marketing team to drive product visibility, strengthen dealer relationships, develop new business, and engage consumers through creative brand activations, showroom displays, and digital campaigns.

Key Responsibilities

Sales & Business Development

• Develop and grow sales across retail, dealer, and direct customer channels.
• Drive new business development through relationship building with architects, interior designers, kitchen studios, and outdoor retailers.
• Conduct showroom demonstrations and customer consultations, ensuring a high-quality brand experience.
• Collaborate with the Cape Town and Johannesburg teams to manage joint projects, customer listings, and product training.
• Process quotes, orders, and follow up on outstanding payments for special orders and showroom sales.
• Manage customer accounts and ensure premium after-sales service.

Marketing & Brand Presentation

• Work with the marketing team to position products with strong visual and design-led appeal.
• Manage domestic and outdoor showroom displays, ensuring they align with brand standards and current promotions.
• Support marketing activations, events, and exhibitions (e.g. Decorex, Homemakers, or outdoor cooking shows).
• Assist with managing brand presence on online platforms (e.g. Takealot, Yuppiechef, All Outdoor & Home), including listings, imagery, and promotions.
• Provide feedback to the marketing team on campaigns, customer engagement, and new opportunities.

Operations & Coordination

• Communicate with suppliers on stock orders, pricing, and product updates.
• Monitor stock levels, pricing consistency, and online product visibility.
• Maintain accurate customer databases, mailing lists, and warranty records.
• Provide insights on competitor activity, market trends, and consumer preferences.
• Contribute to the department's profit targets and long-term brand growth.

Skills & Experience

• 1–3 years' experience in domestic cookers, kitchen appliances, or related premium consumer goods.
• Exposure to or enthusiasm for the outdoor cooking and lifestyle appliance category is a strong bonus.
• Strong design sense — ability to present products in an aspirational, lifestyle-driven way.
• Excellent communication and relationship-building skills with a customer-first attitude.
• Proficient in , Excel, Teams, and MS Office with basic digital marketing knowledge.
• Self-motivated, proactive, and comfortable working independently in a fast-paced environment.
• Willingness to occasionally assist at weekend trade shows, demos, or retail activations.

Why Join Us?

• Be part of a dynamic, design-focused team representing global brands in South Africa.
• Work with stylish, innovative, and premium cooking appliances.
• Freedom to bring your creativity, energy, and entrepreneurial spirit into the role.
• Competitive salary package and opportunities for growth within a fast-evolving division.

Apply now or share this with someone who might be the perfect fit.