Junior Paid Media Specialist

2 days ago

Cape Town, Western Cape, South Africa Freerange Creatives Full time R250 000 - R600 000 per year

Junior Digital Paid Media Specialist (Paid Search & Paid Social)

Freerange Creatives

Remote-first (South Africa-based)

We're a digital, data, and AI agency with roots in South Africa and Europe, working with brands that want smart thinking, great execution, and a team that genuinely cares about doing things better. At Freerange, "creative" isn't a job title - it's how we think. Whether you're designing, analysing, optimising, or building, creativity is part of everything we do. If you're passionate about paid media, eager to learn, and ready to thrive in a remote-first team, we'd love to hear from you.

We're looking for a
Junior Paid Media Specialist
who's excited about performance marketing, curious about data, and eager to grow. Someone who loves digging into results, crafting ads that convert, and taking ownership of their work - especially in a remote-first environment where self-management is everything.

What you'll do

You'll support and run performance-driven campaigns across
paid search and paid social
for a range of clients.

Your responsibilities will include:

  • Setting up, managing, and optimising campaigns across Google Ads, Meta, TikTok, LinkedIn, and other platforms
  • Conducting keyword research, audience research, and competitor analysis
  • Writing strong ad copy and selecting visuals that perform
  • Monitoring campaign performance and making data-driven optimisation decisions
  • Preparing weekly and monthly reports with clear insights and commentary
  • Collaborating with our data, creative, and strategy teams
  • Preparing clear and accurate briefs for tracking specialists (e.g., GTM or analytics experts)
  • Ensuring UTM tracking is correctly implemented and consistent across campaigns
  • Testing new formats, platforms, and ideas to push performance further
  • Managing your time and priorities effectively in a remote-first environment, with minimal supervision

What you bring

  • We expect curiosity, ownership, and a willingness to grow quickly.

You'll thrive if you have:

  • 1–2 years of experience in digital marketing or paid media (agency experience is a bonus)
  • Hands-on experience with Google Ads and at least one major paid social platform
  • Familiarity with UTM tracking and basic analytics
  • The ability to brief specialists clearly on tracking needs (GTM, pixels, custom events)
  • Strong written and verbal communication skills
  • Comfort working independently, managing deadlines, and organising your work in a remote-first setup
  • A love for testing, learning, and constant optimisation
  • An interest in using AI tools to speed up and improve your workflow
  • A positive, collaborative attitude

What you'll love about working with us

We're not a traditional agency, and we're proud of that. At Freerange, you get:

A remote-first culture built on trust, flexibility, and accountability

Clients across South Africa, Europe, and beyond

Opportunities to grow into mid-level, strategy, or analytics roles

Access to cutting-edge AI tools and training

An environment where ideas matter more than job titles

The space to do your best work without micromanagement

A team culture built on kindness, curiosity, and continuous improvement

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