CRM Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About The Role
Dive into the heart of innovative marketing at Reckitt as our next Data Driven Marketing and Media Specialist / Lead. Your expertise will be the compass that guides our marketing efforts, turning data into compelling stories and smart, strategic campaigns. If you have a passion for transforming insights into action and watching your ideas elevate our brand performance, The role is focused on driving traffic acquisition growth (quantity and quality) across websites and other relevant conversion points, e.g marketplace, improving search rankings and achieving key business goals through search, to ensure Reckitt brands WIN in their respective categories against competitors, with specific emphasis placed on OTC brands. this is your opportunity. We're seeking a thinker, a doer, and a relentless optimiser to join our vibrant team. Are you ready to leave your mark?

Your responsibilities

SEO Strategy and Implementation:
Developing and implementing SEO strategies to improve organic search rankings, including keyword research, on-page optimization, link building, and content marketing.

SEM Campaign Management:
Managing and optimizing paid search campaigns (e.g., Google Ads) to drive targeted traffic and conversions, including keyword research, ad copy creation, bidding strategies, and campaign performance analysis.

Budget Management:
Managing search marketing budgets, allocating resources effectively, and ensuring ROI.

Performance Analysis and Reporting:
Monitoring and analysing search engine performance data, identifying trends, and reporting on key metrics to stakeholders.

Collaboration:
Working with other teams (e.g., marketing, web development) to align search strategies with overall business objectives.

Industry Knowledge:
Staying updated on the latest SEO and SEM trends, best practices as well innovations and new conventions.

AI Search Results
Track visibility in AI Search Results and implement strategies to gain brand visibility and mentions. Implement best in class AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) to further efforts to further drive AI Search Results visibility ahead of other players.

The experience we're looking for

Education & experience:
Degree in Marketing or a related field and a minimum of 3-4 years of experience in paid search or digital marketing.

Competency/Area
Platform
Level
IT Skills
Google Analytics
Advanced

Google Search Console
Advanced

Google Ads
Advanced

SA 360
Advanced

Google Trends
Basic

SEM Rush Similar Tools
Advanced

Office Word
Intermediary

Office Excel
Intermediary

Office Outlook
Intermediary

Office Power Point
Intermediary

Excellent communication, leadership and interpersonal skills, with the ability problem solve.

• Organised
• Analytical thinking
• Test and learn mindset
• Resilient
• Adaptable and high learning agility
• Proactive

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Marketing optimization, Commercial accumen, Collaboration, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.