Regional Customer Relationship Manager

**Job Advert Summary**:
**Position Type**:
Permanent

**Pupose of the role**:
To drive regional strategy and execution of school engagement, data collection, and long-lead conversion initiatives. This role oversees a team of Customer Relationship Leads or Marketers across multiple campuses, ensuring segmentation strategy, customer experience, and national objectives are effectively localized and delivered.

**Minimum Requirements**:
**Qualifications / Education / Certification**
- Bachelor’s degree in Business, Marketing, or related field (required).
- Professional certifications in CRM, Event activation, Education Marketing, or Leadership (advantageous).

**Experience**
- At least 6 years’ experience in a sales or marketing leadership role. Proven team management experience
- 8 team members).
- Prior exposure to the higher education sector.
- Strong record in lead generation, pipeline development, and strategic account management.

**Unique Work Conditions**:

- Regular travel between campuses and schools.
- Own transport and valid driver’s licence required.
- Flexibility to work evenings/weekends as needed.

**Duties and Responsibilities**:
**Customer Relationship Management**
- Drive regional strategy for school engagement and data collection.
- Manage execution of national segmentation strategy (Grades 9-12).
- Identify and nurture key strategic school partnerships in regions.

**Lead Generation and Pipeline Development**
- Align all CRM efforts with campaign timing and intakes.
- Collaborate with Marketing and Sales on cross-functional initiatives.

**Team Development and Performance**
- Lead and mentor CRM staff to achieve targets and uphold engagement quality.
- Conduct regular performance reviews and implement growth plans.
- Promote a service-driven, student-focused culture.

**System Utilisation**
- Ensure optimal use of CRM systems for tracking, segmentation, and forecasting.
- Monitor data hygiene, entry standards, and reporting accuracy.
- Identify system training needs and close gaps proactively.

**Stakeholder Engagement**
- Build and maintain relationships with internal stakeholders (e.g., Sales, Academics, Finance).
- Oversee external engagements with schools, sponsors, and feeder institutions.
- Lead collaboration efforts on regional events and national activations.

**Governance and Compliance**
- Ensure adherence to organisational standards and policies.
- Drive audit readiness, ethical conduct, and brand consistency.
- Manage budget utilisation for regional CRM activities.

**Deliverables / KPAs**
- Regional lead and pre-enrol targets met or exceeded
- Implementation of segmentation strategy with measurable reach
- Documented coaching and development of CRM staff
- High-quality engagement logs and event feedback
- Timely submission of forecasts and CRM reports
- Strong stakeholder feedback and school relationship health

**Budgets**
- Manage regional CRM budgets, including forecasting and tracking.

**Planning**
- Develop school engagement and segmentation plans per term.
- Align regional CRM plans with academic and national sales calendars.

**Execution Monitoring**
- Implement activity tracking, quality audits, and corrective actions as needed.

**Reporting**
- Prepare and submit regional CRM performance and market insight reports.

**Workflow / Alignment / Silos**
- Coordinate across sales, marketing, and campus ops to ensure alignment with Eduvos strategy.

**Problem Solving and Decision Quality**
- Address regional escalations, complaints, and process inefficiencies.

**Resourcing and Capacity Management**
- Manage team workload, travel logistics, and infrastructure needs.

**Operational Efficiency**
- Standardise school engagements, value-add implementation, and CRM practices.

**Governance and Risk Management**
- Comply with all policies and mitigate reputational and data risks.

**Strategy Alignment**
- Link regional plans to enrolment, conversion, and brand awareness goals.

**Talent Acquisition, Selection, Onboarding**
- Recruit, onboard, and embed new CRM team members effectively.

**Individual Performance**
- Set objectives, conduct reviews, and implement corrective actions.

**Succession / Bench Strength**
- Build CRM leadership capacity and future team pipeline.

**Training & Development**
- Provide ongoing professional development and performance coaching.

**Culture and Climate**
- Promote high morale, collaboration, and student-centricity.
- Drive high quality and performance standards.

**Change Capability**
- Lead change readiness, resilience, and adoption across CRM teams.

**Functional and Behavioural Competencies**:
**Functional Competencies**:

- Deep understanding of CRM and segmentation strategy.
- Event planning and execution.
- Analytical and reporting skills using CRM tools.
- Excellent stakeholder engagement and presentation skills.

**Behavioural Competencies**:

- Strategic, collaborative, and outcome-focused.
- Excellent communicator and motivator.
- Pro