Customer Relationship Manager

24 hours ago

Cape Town, South Africa Flash Full time

**Responsibilities**:

- Develop our Customer and Loyalty strategy approach and frameworks that will leverage the scale of our customer data and insights, however, allows each brand persona to be retained and enhanced.
- Establish and drive the effective use of digital marketing technology across all brands as part of integrated marketing operations plan.
- Drive the customer value proposition from robust research and insights.
- Deliver data driven insights to all brands with actionable insights based on market trends, customer segmentations and other factors influencing customer sourcing and spending.
- Manage the CRM marketing function with a focus on analytics, forecasting, segmentation, circulation and personalisation strategies and optimisation relative to the CRM channel selection.
- Ensure ongoing development of personal skills/knowledge to enhance continuous improvement by creating and actioning personal development plans and networking activities
**Minimum Requirements**:

- Bachelors / advanced degree in relevant area
- 5 Years prior work experience in similar role
- Strong strategy development
- Experience & Knowledge of working with Marketing Agencies (nice to have)
- Experience leading and Driving Customer Strategy in a Fin Tec, retail or FMCG business
- Programmatic Marketing Experience
- CRM / Loyalty experience
- Customer Analytic, Research and Development experience
- Customer Insights - design through to actionable outcomes
**Behavioural Skills / Attributes**:

- Strong verbal and Written Communication
- Negotiation / Influencing Skills
- Motivational Skills
- Internal / External Relationship Building
- Customer Centric
- Accountability & Decision Making
LI-AR1

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