Retention Specialist

1 week ago

Cape Town, South Africa Surgo HR & Training Full time

Our client operates local-focused sportsbooks, virtual games and casino sites, and an online poker cardroom. Overall, the company has over 2.5 million registered customers in 200 countries, who place over one million bets (casino, poker, sports and virtual games) per day and they are looking for a Retention Specialist to join their Team.

**Job description**:
The Retention Specialist is responsible for creating, implementing and analysing retention campaigns across all channels and at all stages of the customer lifecycle in order to retain customers and maximise customer lifetime value.

**Responsibilities**:
Maximise conversion from registration to first time deposits (FTDs)

Onboard and educate FTDs to encourage further deposits

Identify and prioritise accounts that show early value

Retain valuable active accounts in order to maximise customer lifetime value

Reactivate valuable inactive accounts

Implement automated, multichannel CRM flows across all customer lifecycle stages

Analyse and optimise all campaigns on an ongoing basis

Report on findings / learnings

**Key Performance Indicators (KPIs)**:
Team player

Customer Lifetime Value (CLV)

Retention Rate

Monthly Active Users

GGR per Active User

**Requirements**:
Proven experience in a marketing role with retention campaign exposure

Understand the retention performance metrics and data analytic

Experience in working with retention software, databases and tools

Excellent sporting knowledge

General casino games knowledge

Good English writing skills

Good communication and organisational skills

**Salary**: Market Related

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