Digital Marketing Data Analyst

Who we are?
Sanlam Investments Group is one of South Africa’s largest investment management companies. We have a performance history spanning over 100 years, and offer a range of investment and financial planning solutions to protect and grow the long-term wealth of our clients.

**We take particular pride in**:

- Sanlam’s longevity and innovation
- People, teamwork and values
- A culture of diversity and commitment to growing our own timber
- Our robust, tested and proven pragmatic investment process and philosophy

Our local and offshore investment products cover the full investment spectrum: active and passive; single and multi-manager - both locally and internationally. Our active funds range are managed according to our pragmatic value investing style. What will you do?
We are looking for a Marketing Data Analyst to support our Marketing team, with a strong focus on Digital. The responsibilities for this role will include tracking online marketing trends, collecting and analyzing data (online and offline), developing campaign strategies, optimizing and reporting online campaign performance, and communicating with internal stakeholders.

To be successful as a Marketing Data Analyst, you should have strong technical skills, thorough digital marketing acumen, and be able to present actionable insights to inform marketing strategies. A top-notch Marketing Data Analyst should also have excellent analytical skills, be detail oriented, and work well within a team.

Key responsibilities
Collecting and analyzing customer, marketing, and web behavioural data.
Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
Developing and presenting learnings from your analyses, including actionable insights and recommendations.
Developing digital campaign and web measurement strategies.
Creating dashboards, data visualizations, and campaign and website performance reports.
Presenting actionable data-driven insights to internal business stakeholders.
Monitoring and analyzing digital media and marketing trends.
Communicating and presenting to colleagues, senior managers, and clients. What will make you successful in this role?
Minimum requirements
Bachelor's degree in Marketing or related field.
3 - 5 years' experience with analytical and reporting tools, including Power BI, Google Analytics, and Data Studio.
Deep knowledge of digital marketing across social, display, and programmatic platforms.
Strong ability to interrogate CRM data sheets and format accordingly for necessary platforms.
Strong analytical and strategic thinking skills.
Strong experience in data hygiene processes, and data analysis.
Proven ability to make data-driven decisions.
Excellent interpersonal and collaboration skills.
Strong communication and presentation skills.
Agency experience would be advantageous.
Financial Services experience is essential.
Data experience in Financial Services Distribution would be advantageous. Qualification and Experience Degree or Diploma with 5 to 8 years related experience. Knowledge and Skills Business and Data Analysis Project Management Business processes and management of budget Project and resource management Business Processes and business requirements definition Personal Attributes Balances stakeholders - Contributing through others Manages complexity - Contributing through others Plans and aligns - Contributing through others Optimises work processes - Contributing through others Build a successful career with us
We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its four business clusters - Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development. Core Competencies Being resilient - Contributing through others Collaborates - Contributing through others Cultivates innovation - Contributing through others Customer focus - Contributing through others Drives results - Contributing through others Turnaround time
The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensure a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.