Digital Marketing Lead

**Who are we?**

Glacier by Sanlam brings together leading experts and respected financial services companies to meet clients’ investment needs. We deliver focused investment services through specialist teams, partner with acclaimed financial intermediaries and pride ourselves on our superior products and solutions and high quality service. We offer a comprehensive range of investment solutions, designed to assist in the creation and preservation of wealth. Our offering encompasses local investments, including fixed term investments and investments with guarantees, international investments, retirement saving solutions, and retirement income solutions. While each solution has its own distinct purpose, they all share the world-class quality and commitment that have come to distinguish Glacier.

**What will you do?**

**Job Purpose**
- The position requires a strategic thinker with hands-on expertise in optimizing digital channels, analysing performance metrics, and leveraging data insights to refine campaigns. By collaborating with cross-functional teams and staying ahead of digital trends, the Digital Marketing Lead ensures cohesive, impactful, and results-driven digital marketing efforts that align with Glaciers overall business objectives.

**Key Outcomes**

The following outcomes will be expected to be achieved by the Digital Marketing Lead:

- Strategic Management
- Develop and implement a Digital Marketing strategy aligned to the Business and Marketing Strategies
- Ownership and day-to-day management of the company website and digital marketing platforms, ensuring content is accurate, up-to-date and functionality is working as expected
- Conceptualising and implementing content marketing strategies to drive online traffic across the various stages of the marketing funnel, while tracking conversion rates across various campaigns
- Utilising a range of techniques, including Search engine optimisation (SEO), Pay Per Click Advertising (PPC) and Social Media Marketing (SMM)
- Proficient in working with digital and social media SaaS tools that including but not limited to HubSpot, Brandwatch, HotJar, Google Ads, Google Analytics, Google Data Studio, Google Marketing Platform
- Improving the usability, design, content and conversion of websites and other digital user journeys
- Evaluating customer research, market conditions and competitor data to inform digital marketing strategy and activities
- Align marketing campaign activities with digital marketing activities
- Detailed reporting and management information for the business
- Ensure effective brand omni-channel presence and customer experience
- Work closely with head of brand on the customer relationship management strategy
- Introduce new digital engagement channels leveraging Bot technology and AI
- Budget and Financial Management
- Responsibility for planning and budgetary control of all digital marketing by channel
- Contributes to the setting of budgets and manages costs and assets effectively
- Optimizes marketing spend across all digital channels
- Stakeholder Management
- Review new technologies working with internal and external stakeholders, keeping Glacier at the forefront of developments in digital marketing
- Engage and manage agency deliverables
- Meet commitments and build trust and develop positive working relationships internally and externally
- Implement and maintain Service Level Agreements with internal and external stakeholders
- Qualifications and Experience
- Relevant post graduate qualification in Digital Marketing or Marketing
- Minimum of 3 years’ experience in the Digital Marketing field (managing websites, PPC, SEO, social media UI & UX and the implementation of new Technology)
- Minimum of 4 years’ experience in the Marketing Field
- B2B experience is an advantage

**Knowledge And Skills**
- Strong understanding of current online marketing concepts, strategy, and best practice, with demonstrated success in rolling out digital marketing campaigns
- A creative eye to review and sign off digital artwork
- Exceptional project management skills
- Organized and self-motivated
- Strategic, analytical, and data-oriented

**Competencies**
- Working with people and teams
- Persuading and Influencing
- Decisiveness
- Creative and innovative thinking
- Development orientation
- Effective communication
- Interpersonal effectiveness
- Planning and organising

**Attributes**
- Positive, enthusiastic attitude
- Teamwork
- Ability to thrive under pressure
- Honesty, integrity, and respect
- Influencing and gaining commitment
- Can do attitude
- Ability to work independently

**What will make you successful in this role?**

**Qualification and Experience**
- Degree or Diploma with 3 to 4 years related experience

**Knowledge and Skills**
- Art and copy designs
- Project Management
- Review and quality control
- Business requirements

**Personal Attributes**
- Action orientated - Contributing independently
- Communicates effectively - Contri