Regional Marketing Manager

**_ Equity Statement :Preference will be given to suitably qualified Applicants who are members of the_**
**_designated groups in line with the Employment Equity Plan and Targets of the Organisation/Operating_**
**_Division._**

**_ Alternative Application Methods: (Completed Curriculum Vitae to be submitted)_**

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**_ Operating Division : Transnet Property_**

**_ Position Title : Regional Marketing Manager_**

**_ Employee Group : Permanent_**

**_ Department : Sales & Market_**

**_ Location : Cape Town_**

**_ Reporting To : Regional Head: Property Management_**

**_ Grade Level : E_**

**_ Reference Number : 80000446_**

**_ Position Purpose:_**

Primary Purpose of the role is to assume overall responsibility for the Marketing Management and operations for the

Regional Portfolio of Transnet Properties.

Provide overall leadership as it relates to all activities and business-related initiatives for the Marketing Portfolio within the

region and ensuring that the necessary marketing principles are implemented and aligned with the national imperative of the

portfolio.

Provides a broad range of communications and marketing support to the region and responsible for strategic direction and

execution of all internal and external communications and all necessary marketing initiatives including not limited to:

- Responsible for marketing all Real Estate Assets in the Region.
- Conducting relevant research to inform Regional Leasing Strategies.
- Responsible for driving all non-GLA revenue for the Region.
- Responsible for events and promotions of the portfolio.
- Establishing and maintaining relevant contact with key regional stakeholders.

**_Position outputs:_**
1. Assist in identifying and developing Customer Relationship Management plans.

2. Draft advertising materials promoting the Regional Portfolio

3. Develop brand guidelines, and any other material necessary to undertake the execution of the role aligned to Group Brand

Guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.

4. Maintains branding and visual identity guidelines in line with group CI

5. Conduct appropriate market research on competitive services and firms.

6. Create and update collateral, presentations, brochures, product sheets, fact sheets, case studies, white papers, web

content, newsletters, signage and ads

7. Creates various marketing materials to be used across various media platforms, developing creative concepts for

consideration.

8. Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with

various audience

9. Plan, organize, execute and manage events including staff events, sponsorships and CSI etc.

10. Developing the marketing strategy for any retail real estate assets

11. Creating retail marketing budgets, ensuring accuracy of captured data and sound marketing principles are adhere to

12. Assist with budget variations and budget reporting

13. Deliver on departments objectives

14. Responsible for creating and delivering sales strategies for the Retail Portfolio and driving non-GLA revenue. Develop

future growth, and provide vision, direction and leadership for non-GLA revenue.

14.1 To develop alternative income strategies, tactics, sales plans and profit targets

14.2 To identify new or potential revenue streams in existing and new portfolios

14.3 To increase market share in alternative income across the portfolio

14.4 To maximize alternative income opportunities in new business development

14.5 To analyses sales statistics to determine business growth potential

14.6 To manage market research to retain competitive market insights

15. Strategic planning and formulation of Retail Portfolio Marketing and Communication Strategy to be executed within

scope, budget, and stipulated timelines.

16. Efficient supply chain management and relationship building with marketing services providers.

17. Oversee all Non-GLA activities and align regional approach with TP national non-GLA strategy.

18. Compilation and management of all real estate asset portfolio marketing budgets.

19. Oversee the execution of Market Research on various properties when and where required.

20. Support Property Management in community stakeholder relationship management.

21. Assist TP regionally and nationally in the formulation of policies and terms of reference documents relating to rural and

urban stakeholder relationship management.

22. Manage and maintain solid relationships with Clients, through strategic relationship management activities.

23. Manage tenant interaction strategy.

24. Oversee proposal compilation for “new market