Social Media Manager

Social Media Manager

We are looking for an energetic, dynamic, and confident social media manager with a minimum of five+ years (±5) of experience in a social media role. The Social Media Manager is ultimately responsible for the smooth running of our clients' accounts: strategically, operationally, creatively, and financially.

Main responsibilities:
As a social media manager, your primary focus will be on the strategy/planning, execution, management, and optimisation of all social media projects both for our clients and the internal agency.

Strategy:

- Play an advisory role on client engagements, serving as a social media strategic advisor to both account leads and clients.
- Develop unique strategies and build upon current client strategies that meet/exceed objectives.
- Perform a detailed evaluation of clients’ business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats.
- Lead the design of insight-driven strategies from opportunity identification through to experience definition.
- Proactively keeps abreast of assigned clients' social marketing and media plans, and provides technological solutions including rich media, promotional ideas, mobile, social networks, viral, etc.

Ad Management:

- Manage social media campaigns and day-to-day activities. Scheduling, running, and engaging in regular social promotions and paid advert campaigns, creating the correct targeted audiences, and tracking their success.

Content/community management:

- Overseeing and developing the overall design of all social media platforms, landing pages and content marketing materials.
- Become an advocate of our clients' brand in social media spaces, engaging in dialogues and answering questions where appropriate including emerging social platforms, such as Pinterest, Google+, and Instagram.
- Conceptualise, edit, write, and re-write articles, features, ad copies, and other content.
- Include driving online advocacy, writing editorial pieces, community outreach efforts, competitions, etc.
- Growing blog subscribers and expanding the overall blog's reach.

Analytics and reporting:

- Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.
- Measure results of monthly (ROI and KPIs) campaigns and compile monthly client reports - ROI, CTR, CPM on various client accounts monthly.
- Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

Pitching:

- Fosters, prepare and present winning strategic pitches and presentations.
- Demonstrate an ongoing ability to work collaboratively with our company's management on RFPs, tenders, meetings, and presentations.

Skills required:

- Relevant diploma or degree in communications
- Minimum five+ years (5x) of experience managing social media accounts and programs in a mid-senior role.
- Experience in ORM tools/using third-party social media monitoring tools.
- Very tech/web savvy and extensive web/interactive knowledge.
- Wordsmith - excellent communication skills, both written and verbal
- Competent and comfortable with Meta Business Manager/Facebook and Instagram environment.
- Certification in Facebook Blueprint, Google Digital Marketing courses, or HubSpot will be advantageous.

Application Question(s):

- How many years of paid media experience do you have?

Application Deadline: 2024/09/13
Expected Start Date: 2024/09/16