Social Media Manager

2 hours ago

Johannesburg, South Africa Ad Talent Africa Full time

**A leading Pharmaceutical business has a vacancy for a Senior Social Media Manager**

The Social Media Manager is responsible for planning, implementing, managing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

**Key Performance Areas**

**- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content in conjunction with Content Managers and the Marketing team - to ensure content is aligned with strategy and content drives engagement and increased sales through our social media audience.
- Measure the success of every social media campaign
- Stay up to date with latest social media best practices and technologies
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Develop influencer and brand advocacy network
- Provide constructive feedback in order to align and pivot content/strategies to changing market forces
- Maximise ROI of social media campaigns
- Aligning and pivoting social media campaigns in line with social media algorithm changes
- Social media competitor analysis: Activity, spend, ROI
- Social media trends analysis and recommendations
- Social media case study development for internal skills development
- Kaizen reporting based on campaign analysis

**Minimum Requirements**

**EDUCATION**
- BCom undergraduate degree or equivalent
- Social media marketing qualification would be advantageous
- SEO and/or SEM qualifications would be advantageous

**EXPERIENCE**
- 5 years experience as a Social Media Manager or similar role

**SKILLS/PHYSICAL COMPETENCIES**
- Social Media Strategist using social media to develop brand awareness and drive sales
- Excellent knowledge of Facebook, Instagram, Twitter and other social media best practices
- Comprehensive insight into social media monitoring resources and metrics
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills

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