Tagging and Tracking Lead

4 days ago

Cape Town, South Africa Rank Interactive Full time

Company Description

Tagging and Tracking Lead role sits within the MarTech team, which is responsible for optimising the acquisition performance and customer experience, digital products and marketing campaigns.

This role manages the implementation of tagging to support the delivery of customer experiences and marketing initiatives to ensure the accurate measurement of insights, reporting and optimisation

**Job Description**:

- Technical lead for tagging implementation across the business (web and app)
- Ensures the quality and accuracy of data within analytics platforms and reports
- Create bespoke tracking code for a complex implementation of Adobe Analytics / Google Analytics via different Tag Management Systems
- QA test the existing implementation, continuously driving improvement and optimising data flows.
- Creation and maintenance of documentation on tagging infrastructure/environment
- Help define requirements and support business partners to accurately track and report on marketing campaigns, initiatives and experiences across our digital channels
- Liaise with developers for requirements that involve custom variables / Data Layer work, supplying the developer guides and testing to ensure successful implementation and sign-off.
- Maintains the configuration of the tagging and analytics platforms, and integrations with other tools to ensure a best-in-class setup.

**Qualifications**:

- Proficiency with JavaScript, HTML and 3rd party tagging.
- Working knowledge of data collection and data quality principles
- Proficiency in Tag Management software (e. g. Adobe Launch, Google Tag Manager) essential
- Experience working with an enterprise web analytics platform (Google Analytics, Adobe Analytics, etc.) including data taxonomy design
- Strong business analyst skills; conducting feasibility analysis, requirements gathering, solution implementation
- Ad Serving platforms (Double Click, Ad Tech, Atlas) knowledge a plus

Additional Information
- Demonstrates sense of passion and pride about own work. Positive attitude and adapts well to change
- Strong desire to learn new skills, techniques and languages
- Excellent verbal & written communication and presentation skills, with well-structured and analytical approach to presentations
- Demonstrates determination and purpose to deliver and achieve the best results for the organisation
- Demonstrates curiosity and inquisitiveness to seek out evolving and innovative ways to add value to the business
- Has rigorous attention to detail and promotes a high standard of quality
- Able to work full-time/permanent in this position with a 3 month probation period

  • Tagging and Tracking Specialist

    1 week ago

    Cape Town, South Africa Rank Interactive Full time

    Company Description Tagging and Tracking Specialist role sits within the MarTech team, which is responsible for optimising the acquisition performance and customer experience, digital products and marketing campaigns. This role manages the implementation of tagging to support the delivery of customer experiences and marketing initiatives to ensure the...

  • Web Analyst

    4 days ago

    Cape Town, South Africa Bridge International Placements Full time

    **Web analytics & tag management specialist** **A UK Digital Marketing Agency with a wide roster of E-Commerce, Startup and Entertainment clients wants you!** * They're looking for a long term relationship with an experienced Web Analyst to help cover this important aspect of our digital services. * * You’ll have an excellent working level of Google Tag...

  • Google Web Analytics and Tagging Specialist

    4 days ago

    Cape Town, Western Cape, South Africa Spiralyze Full time US$60 000 - US$120 000 per year

    Google Web Analytics and Tagging SpecialistDepartment: AnalyticsEmployment Type: Full TimeLocation: Remote (Cape Town)Description We're looking for someone great to join our Analytics Team Your primary task is to help internal and external clients add (complex) tracking and fix issues that arise.  You will take extreme amounts of initiative and enthusiasm...

  • Head of PPC

    1 week ago

    Cape Town, South Africa Lead Capital Group Full time

    **KEY ACCOUNTABILITIES. RESPONSIBILITIES OF ROLE** - Participate in forming effective paid search strategies - Launch and optimize various PPC campaigns - Work closely with designers, content writers and other relevant functions in the business. - Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Facebook Ads, TikTok ads. etc.) - Be involved...

  • Analytics Implementation Team Lead

    2 weeks ago

    Cape Town, South Africa Incubeta Full time

    **About Incubeta** Founded in 2001, we are digital marketing experts who help brands to use digital to upgrade their growth. We are Google's longest serving European partner with a 20 year long relationship and have worked with them to deliver market-leading strategies for some of the world's biggest companies. Our work has been recognised through several...

  • Analytics Implementation Team Lead

    7 hours ago

    Cape Town, South Africa Incubeta Full time

    About Incubeta Founded in 2001, we are digital marketing experts who help brands to use digital to upgrade their growth. We are Google's longest serving European partner with a 19 year long relationship and have worked with them to deliver market-leading strategies for some of the world's biggest companies. Our work has been recognised through several...

  • Analytics Implementation Team Lead

    6 days ago

    Cape Town, South Africa Salt Full time

    The client is looking for an Analytics Implementation Team Lead which would be responsible for managing the Analytics Implementation Team and driving data, measurement, tracking and analytics best practices across the team and the business. You are required to have detailed and in-depth technical, analytics and tagging knowledge which you will share with...

  • Operations Team Lead

    1 week ago

    Cape Town, South Africa Tracking Talent Full time

    We are currently seeking to employ an **Operations Team Leader** within their **Unit Trust Operations department** on behalf of our client based in **Newlands, Cape Town**. The business is responsible for processing instructions into local and offshore Unit Trust. The primary responsibility will be to lead and manage the team’s total operational and...

  • Analytics Specialist

    2 weeks ago

    Cape Town, South Africa Incubeta Full time

    **About Incubeta** Founded in 2001, we are digital marketing experts who help brands to use digital to upgrade their growth. We are Google's longest serving European partner with a 19-year-long relationship and have worked with them to deliver market-leading strategies for some of the world's biggest companies. Our work has been recognised through several...

  • Analytics Specialist

    1 week ago

    Cape Town, South Africa Incubeta Full time

    **Job description**: Founded in 2001, we are digital marketing experts who help brands to use digital to upgrade their growth. We are Google's longest serving European partner with a 19 year long relationship and have worked with them to deliver market-leading strategies for some of the world's biggest companies. Our work has been recognised through several...