Director of Analytics

As the Director of Analytics, you are responsible for overseeing a cross-regional team of analytics solutions architects, supporting them in delighting clients, and growing our reputation in the industry.

You will oversee the technical development & delivery of your team (aiming for consistency and efficiency), and you will work with our EMEA Head of Analytics in evolving our Measurement proposition to meet the needs & aspirations of our partners. You will be personally responsible for overseeing the technical outputs of our motivated team of specialists, and ensuring that your team has the necessary skill sets to deliver our offering for their clients.

You will be responsible for ensuring that the work outputted by your team is of a high standard, and in line with the best practices you have set. You will be excited to provide our clients with a clear understanding & direction for navigating the upcoming measurement challenges and opportunities they face (e.g. from browser updates, privacy regulations, increasing consumer & business demands, and complexity in customer journeys) and you are eager to inspire their strategy. You will be passionate about the field - eager to stay on top of industry changes, new and developing technology, and work closely with your team in order to keep innovating.

**You are required to**:

- Oversee and improve the technical Analytics outputs of your team. This will involve:

- Setting and driving best practices across your team in all areas
- Managing solutions architects and steering their development
- Maintaining an environment of learning and growth in the team
- Leading on quality assurance for analytics delivery & deployment
- Growing Analytics clients and looking for new opportunities
- Train and share knowledge both with your own team and the wider company, which will involve:

- Maintaining awareness of industry trends & updates in digital analytics & marketing, evolving our Analytics offering accordingly
- Contribute to & maintain an internal training program to keep knowledge consistent across the team
- Coaching and mentoring your team to develop their technical proficiency & troubleshooting
- Collaborating with the EMEA Head of Analytics to shape our global expertise through our solutions councils and knowledge sharing
- Communicate & advocate for our Analytics capabilities, which will involve:

- Participating in pitches & new business requests to increase our client base
- Supporting growth of priority clients, and lead in strategic client meetings as needed
- Nurturing positive relationships with Google and other tech partners to mutually grow our capabilities and reputation
- Demonstrating thought leadership - represent Incubeta at industry events, through marketing communications and internal presentations tot amplify our expertise & POV throughout the industry

**KNOWLEDGE AND EXPERIENCE**:
**Hard Skills**
- Strong knowledge of:

- Analytics platforms (Google Analytics 4, Adobe Analytics et al -essential)
- Tag Management Systems (Google Tag Manager, Tealium et al - essential)
- Data Layer design and implementation
- Consent Management Platforms (CMPs)
- Firebase or similar app measurement platforms (Advantage)
- Reporting and Data Analysis (e.g. Looker studio, Tableau, Power BI)
- Google Marketing Platform (SA360, CM360)
- Server Side Tracking and Tag Management
- Data Privacy including solutions & privacy readiness initiatives such as Advanced Consent Mode, Enhanced Conversions & First Party Mode
- Offline to Online Integrations
- SQL (Advantage)
- Ability to navigate BigQuery and Google Cloud (Advantage)
- JavaScript, CSS and HTML skills
- Spreadsheets - Google Sheets / Excel
- Troubleshooting - able to support & coach teams to resolve technology/platform problems, reporting discrepancies, tracking issues and other tech-related issues which affect campaigns including but not limited to:

- Data Discrepancies in Google Analytics
- Data Discrepancies between Google Analytics and Integrated Platforms, including BigQuery
- Google Tag Manager and Website Tag Troubleshooting
- Confidently debug GTM tagging
- Knowledge of Digital Marketing strategy / online acquisition channels and attribution
- Ability to create an enterprise level Measurement Framework and Plan
- Ability to establish & maintain best practices in analytics and measurement
- Ability to adopt & help evolve processes which lead to high standards of analytics delivery
- Ability to identify operational & capability gaps, and propose solutions to clients and internal teams to address them
- Can provide training to internal and external teams; including but not limited to: Google Analytics 4 & Google Tag Manager, Digital Privacy, Measurement Approach & Strategy
- Has a knowledge and understanding of analytics implementation, data analysis, data science methods, and CRO, enough to explain them to clients if required
- Strong Project Management Skills
- Strong Presentation skills

**Soft Skills**

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