Web Analyst

4 days ago

Cape Town, South Africa Bridge International Placements Full time

**Web analytics & tag management specialist**

**A UK Digital Marketing Agency with a wide roster of E-Commerce, Startup and Entertainment clients wants you**
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They're looking for a long term relationship with an experienced Web Analyst to help cover this important aspect of our digital services.
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You’ll have an excellent working level of Google Tag Manager, Google analytics (UA and GA4) and Google Data Studio to support platform implementation, as well as tagging, testing, and ad hoc troubleshooting. You’ll be able to:

- Implement and manage Google Tag Manager for both straightforward and complex use cases
- Deliver ecommerce tracking for UA and GA4
- Implement ad-hoc functional tags within GTM for platforms such as Algolia, using vendor-supplied implementation guides
- Be able to write Javascript when needed to support implementation work
- Use Google Data Studio to create and manage client dashboards
- Centralise digital tracking, analytics, and associated data quality
- Allow us and the client to leverage attribution modelling to inform campaign and budget decisions
- Create and maintain documentation related to implementation requirements
- Diagnose issues with analytics and marketing platform (e.g. facebook, Google Ads) configurations and tags, and provide recommendations for improvement
- Write implementation/dataLayer guides and QA developer work
- Collaborate with internal and external stakeholders
- Communicate effectively with non-technical stakeholders

**Salary**: R35,000.00 - R45,000.00 per month

**Experience**:

- Google Tag Manager: 2 years (required)
- Google Analytics 360: 2 years (required)
- Data implementation code: 2 years (preferred)

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