Analytics Implementation Team Lead

The client is looking for an Analytics Implementation Team Lead which would be responsible for managing the Analytics Implementation Team and driving data, measurement, tracking and analytics best practices across the team and the business.

You are required to have detailed and in-depth technical, analytics and tagging knowledge which you will share with the team to grow and upskill them to a Senior level.

As an Analytics Implementation Team Lead, you work closely with other Team Leads in the Conversion Rate Optimisation, Data Analysis and Data Science teams as well as with the Operations Team, Consulting Team and Client Services team.

You are required to:

- Manage the Analytics Implementation team
- Set and drive implementation best practices across the team
- Maintain an environment of learning and growth in the team
- Ensure all Analytics clients are being serviced to the highest standards
- Grow Analytics clients and look for new opportunities
- Working closely with Ops, Consultancy and Client Services teams
- Train and share knowledge both with your own team and the wider company
- Manage Tier 1 Analytics Clients
- Build out Analytics Implementation Service Offering

Role within the Organization
- Reports to the Head of Analytics & Data in the Global Ops Team.
- Works with the global ops team, international analytics teams, local and global commercial teams and global consultants (local and international
- Required Skills and Experience
- As an Analytics Implementation Team Lead, you are required to set best practices for Analytics Implementation and data collection for your team and the wider company by staying on top of industry changes and developments. You are responsible for providing your team with frameworks and foundations to allow them to work in a standardized and efficient manner across clients globally. You are responsible for ensuring that the work outputted by your team is of a high standard and in line with the best practices you have set. You are personally responsible for managing the more complex tier 1 clients and ensuring that your team has the necessary skill sets to deliver on their clients.

In order to do this, you require the following skills:
Hard Skills
- People Management and Leadership
- GoogleAnalytics Implementation
- Firebase
- Google Analytics 4
- Google Analytics 360 (Universal Analytics)
- Google Tag Manager Implementation
- Advanced use of Tags, Variables and Triggers
- GTM Best practices and naming conventions
- Utilization of a data layer
- Utilization of Workspaces and Zones
- Utilization of tag and variable templates
- Deep understanding of Google Analytics, GTM and data layers in order to conduct Audits and Recommendations
- Measurement Plan Setup
- Macro and Micro Conversion Tagging (across platforms)
- Google Analytics Events for Audiences
- Google Analytics Events for Website Optimisations and Reporting
- Maintenance of Measurement plans
- GA4 Measurement Plans
- GA4 Set Up
- Advanced Google Sheets / Excel and the use of Supermetrics
- Datalayer Provision and Recommendations (Ecommerce and Non-Ecommerce)
- Offline to Online Integrations (Data Imports or Measurement Protocol in Google Analytics)
- Troubleshooting:

- Ability to support teams to resolve technology/platform problems as well as reporting discrepancies, tracking issues and any other tech-related issues which affect campaigns including but not limited to:

- Data Discrepancies in Google Analytics
- Data Discrepancies between Google Analytics and Integrated Platforms, including BigQuery
- Google Tag Manager and Website Tag Troubleshooting
- Confidently debug GTM tagging (Either via Dataslayer, Omnibug, GTM Debugger or knowledge of JavaScript)
- Basic JavaScript, CSS and HTML skills
- Adobe Analytics Solution Design Reference (preferred)
- Adobe Analytics Account Setup (advantage)
- Server Side Implementation Basics
- Segment Solution Design Basics
- Consent Tracking
- Facebook Conversion API Implementation
- Knowledge of Digital Marketing strategy / online acquisition channels and attribution
- Ability to create an enterprise level Measurement Framework
- Provide training to internal and external teams; including but not limited to:

- Google Analytics 360
- Google Analytics 4
- Google Tag Manager
- Firebase
- Digital Privacy

Soft Skills
- Ability to think and act independently as well as collaboratively.
- Ability to mentor and support a junior team member
- Relentless enthusiasm and highly reliable.
- Ownership driven, pro-active to self-learn and make progress.
- Confidently deal with enquiries around analytics from and establish influential relationships with both internal and external stakeholders.
- Strong technical communicator - able to turn complex technical concepts into simple and easy to understand concepts for both internal teams and clients.
- Exceptional attention to detail and pride in any work produced.
- Ability to work in a fast paced, dynamic, pro-learning environment on mul