Paid Media Manager

**OVERVIEW OF JOB DESCRIPTION**

The Media Manager will be spending our clients' digital budgets wisely within the real time bidding (RTB) environment. Media Managers are required to know where best to buy inventory / online audiences for clients using demand-side platforms and ensuring that client goals and ROIs are met.

SO WHAT IS A Media Manager?

Media Managers are responsible for maximising our advertisers' digital budgets according to their required goals. In the context of Display advertising, Media Managers will be responsible for defining / creating digital RTB strategies, implementing this in platforms, and spending a predetermined budget - all to ensure the client's digital goals are met & that they see a full return on digital investment. You will need to understand how to buy inventory via various technologies, and at what price, as well as what inventory / audiences / programmatic strategies will be successful for a campaign.
- Closely interacts with other Media Managers,, Team Leads, Client Services, in-market Consultants and the Media Strategy team.

**KNOWLEDGE AND EXPERIENCE**

IMPERATIVE
- Must have a passion for digital marketing
- Minimum of 2 years' experience in buying media via Google Display & Video 360 (DV360)
- Experience working on Google Campaign Manager
- Experience with Google Analytics and how to implement & interpret data
- Experience with Microsoft Excel and Google Sheets
- Experience in management of digital accounts with a ROI focus
- Experience in managing digital campaigns with branding and performance-driven goals
- Experience with managing digital campaigns for video & mobile
- Must know how to work with budgets and how to allocate them effectively across different types of online media
- Ability to troubleshoot tech issues within buying platforms and present solutions
- Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
- Ability to analyse campaigns & implement strategy based on findings
- Ability to conduct post-campaign analysis and to present that to country teams / client
- Ability to build reporting templates
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Ability to work closely with other team members & consultants to take direction with campaigns
- Very diligent - staying on top of the details
- Ability to succeed in a fast-paced, entrepreneurial environment
- Strong organisational and time management skills
- Excellent written and verbal communication skills
- Bachelor's degree or diploma in Marketing

ADVANTAGEOUS
- Experience across other real-time buying platforms (e.g. Xander, TheTradeDesk)
- Experience with other ad servers (e.g. Sizmek, Adform)
- Experience working on Paid Search (Google Ads and Microsoft Ads) and Social Platforms (e.g. Facebook, Instagram, LinkedIn, SnapChat, TikTok)
- Experience with working in a SSP or exchanges
- Third-party Ad verification reporting knowledge (IAS, Double Verify, Moat etc.)
- Experience within the Affiliate / Lead Generation sector
- Experience with Google Slides and Docs
- Experience within Google Tag Manager 360 or any other tag management tool

DESIRED CHARACTERISTICS
- Attention to detail - this is key
- Good technical communicator - be able to turn complexity into simplicity
- Autonomous, proactive and resourceful
- Self-motivated and driven individual
- Cool under pressure
- Being able to take direction & working closely with team members & consultants
- Being able to share knowledge with the team

TASKS
- Employ Strategic Campaign set-up with sufficient research, working closely with internal & external consultants, account managers and clients
- Following direction given by country consultant, when applicable
- Build and traffic campaigns in DSP platforms including desktop, mobile, video
- Ensure best practice RTB & buying techniques are employed at all times
- Working closely with Campaign Manager (CM) tech team to ensure seamless integration with full GMP stack clients
- Being able to troubleshoot issues within CM and presenting solutions
- Analyse campaign performance and make recommendations for optimisation
- Regular review of performance of campaigns across revenue, performance and pacing
- Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
- Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
- Ensure all correct revenues and media costs are reported on a monthly basis.
- Being able to interpret data outside of programmatic & delivering holistic overview to client
- Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does Paid Search influence performance on Display and vice versa?
- Proactively seek new opportunities within the Programmatic space
- Ensure all administration is accurate and up to date

Colla