Paid Media Manager

**Paid Media Manager - Remote Role**

Are you an expert in digital advertising with a passion for driving ROI through paid media campaigns? Do you thrive in a fast-paced, data-driven environment where your strategic decisions directly impact business growth? Pearl Lemon is looking for a **Paid Media Manager** to lead and optimize our paid advertising campaigns across multiple platforms.

This is a **fully remote role**, offering the flexibility to work from anywhere while being part of a global team that values **innovation, performance, and creativity**. If you’re ready to scale high-performing ad campaigns and work with international clients, keep reading

**Why Join Pearl Lemon?**

Pearl Lemon is an **award-winning digital marketing agency** with a globally distributed team of 100+ professionals. We work with international clients across various industries, providing data-driven marketing solutions to **drive traffic, increase conversions, and maximize ad spend efficiency**.

At Pearl Lemon, you will:

- Work in a **fast-paced, high-growth environment**:

- Lead paid media strategies for **international clients and brands**:

- Get **hands-on experience managing budgets and optimizing campaigns**:

- Be part of a company that values **performance, creativity, and continuous learning**

This role is perfect for **experienced paid media specialists** who love **analyzing data, testing ad creatives, and optimizing campaigns for maximum performance**.

**What You’ll Do**

As a **Paid Media Manager**, your main responsibility will be to plan, execute, and optimize **high-performing paid advertising campaigns** across multiple platforms.

**Campaign Management & Optimization**
- Develop and execute **paid media strategies** across Google Ads, Facebook Ads, LinkedIn Ads, TikTok, Twitter, and other platforms
- Optimize ad campaigns to improve **CTR, CPC, ROAS, and CPA**:

- Conduct **A/B testing on ad creatives, copy, and targeting**:

- Monitor and adjust **bids, budgets, and audience segmentation** to maximize performance

**Data-Driven Performance Analysis**
- Analyze **ad performance metrics** and provide insights for continuous improvement
- Generate **weekly and monthly reports** on campaign performance and ROI
- Use tools like **Google Analytics, Facebook Business Manager, and Google Tag Manager** to track and measure success

**Creative Strategy & Execution**
- Work closely with **designers and content teams** to create **engaging ad creatives**:

- Develop **compelling ad copy** that resonates with target audiences
- Stay updated with **paid media trends, platform updates, and industry best practices**

**Budgeting & Scaling**
- Manage and optimize **advertising budgets** to ensure **maximum profitability**:

- Scale winning campaigns while minimizing wasted ad spend
- Identify **new growth opportunities** for paid media channels

**Collaboration & Client Communication**
- Work with **SEO, content, and marketing teams** to align paid strategies with overall marketing goals
- Communicate with clients and stakeholders on **campaign strategies, results, and improvements**:

- Keep up with **new ad formats, bidding strategies, and audience targeting innovations**

**Who We’re Looking For**

We are looking for a **data-driven, results-oriented paid media expert** with a strong background in digital advertising.

**Must-Have Skills & Experience**
- **3+ years of experience** managing paid media campaigns (Google, Facebook, LinkedIn, TikTok, etc.)
- Strong understanding of **ad bidding strategies, audience targeting, and campaign optimization**:

- Experience with **Google Ads, Facebook Business Manager, LinkedIn Ads, and TikTok Ads**:

- Proficiency in **Google Analytics, Google Tag Manager, and conversion tracking**:

- Ability to **analyze data and generate actionable insights**:

- Strong skills in **A/B testing, retargeting, and funnel optimization**:

- Experience managing **large ad budgets** and scaling successful campaigns

**Bonus Skills (Not Required, but a Plus)**:

- Experience with **YouTube Ads, Amazon Ads, or Snapchat Ads**:

- Knowledge of **programmatic advertising and DSPs**:

- Google Ads or Facebook Blueprint certification
- Experience working with **eCommerce, SaaS, or B2B brands**

**What’s in It for You?**

Working at Pearl Lemon means joining a **fast-growing, dynamic team** that values performance, creativity, and innovation. Here’s what you’ll get:

- **Competitive salary** based on experience and performance
- **Remote flexibility** - work from anywhere in the world
- **Opportunity to work with global clients** across various industries
- **Hands-on experience with high-budget campaigns** and international markets
- **Training & mentorship** to enhance your paid media expertise
- **Career growth opportunities** with potential to lead a paid media team
- **A dynamic, performance-driven culture** that values experimentation and learning

**Work Setup**
- **Fully remote role** - work