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Head of Paid Media

2 weeks ago

Cape Town, South Africa Travelstart Online Travel Operations Pty LTD Full time

**Overview**:
Our Marketing team is in search of a rockstar Head of Paid Media who will be responsible for running Travelstart's paid digital marketing channels across all of our brands and markets.

This position will be **available immediately**. Currently we operate in South Africa and Nigeria across flights and accommodation.

**Responsibilities**:

- Lead, manage and grow the in-house performance team.
- Responsible for defining and implementing PPC and Mobile Marketing strategies and targets
- Manage and optimise a large, multi-million rand Paid Media marketing budget across PPC
- Remarketing, Paid Social, and App marketing to meet KPI targets across three brands
- Managing all Paid Channels to drive high converting traffic that drives revenue to all platforms
- Daily, weekly & monthly operational, and management reporting on all Paid Media Channels
- Monitoring all Paid Channels to analyse results, deep-dive performance problems, recommending solutions, implementing solutions, and ultimately monitoring problems to correction
- Profiling and identifying new potential Paid Channels
- Own all tracking and analytics of Paid Channels
- Assist with overall Google Analytics strategy and tracking requirements
- Audience management to effectively target new users and high value returning users

**Qualifications and Experience**:

- A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science
- 5-7 years experience in PPC positions
- 2-3 years experience in the Acquisition & Retention of App Users
- Managing Dynamic Remarketing Partner
- Managing App Partners
- Managing mobile/app marketing budget and initiatives across channels

Please note that we reserve to right to amend, freeze the role or not hire. The final appointment will be at the discretion of Travelstart. Travelstart is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.
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