Social Media Manager

**Job Purpose**:
To lead and implement a comprehensive social media strategy for Ackermans (CFE and Commercial), driving brand engagement and alignment across categories. This role focuses on creating impactful, on-brand content, managing a small team, and analyzing performance. The Social Media Manager will collaborate closely with key stakeholders to ensure consistent messaging and optimized campaigns, enhancing Ackermans presence across all digital platforms.

**Key Responsibilities**:
1. Social Media Strategy Development and Execution
- Develop and implement a comprehensive social media strategy across all platforms (Facebook, Instagram, TikTok, LinkedIn)
- Align social media efforts with Ackermans CFE, Commercial, CLVM, and Digital Marketing objectives, ensuring accurate reflection in promo grids.

2. Content Creation and Management
- Ensure social media content aligns with Ackermans content plan, including collaboration with ATL, PR, and buying teams.
- Develop platform-specific, engaging content with in-house teams and external agencies.
- Manage social-only campaigns, ensuring timely content delivery across all platforms

3. Management
- Financial Management (Budgets)
- Stakeholder Management
- Talent Management (Resourcing, Performance & Talent/Succession Planning)

4. Performance Analysis and Optimization
- Analyze social media performance using Brandwatch and Salesforce to generate insightful reports and identify areas for improvement
- Collaborate with the Customer Insights team to generate advanced analytics for deeper audience understanding.
- Identify actionable insights to optimize future campaigns.

5. Industry Trends and Best Practice
- Keep the business updated on new social media trends, tools, and benchmarks.
- Provide quarterly presentations with recommendations for innovative strategies.

**Qualifications Required**:
Essential:

- A Grade 12 Certificate / Matric
- National Diploma / Degree in Marketing or an equivalent qualification

Preferred:

- Digital marketing qualification

**Skills Required**:

- Excellent written and verbal communication skills
- Highly organized
- Attention to detail
- Creative thinking with the ability to develop innovative content and campaign ideas
- Strong knowledge of platform-specific algorithms (e.g., Facebook, Instagram, TikTok) to optimize performance
- Analytical skills to interpret data, derive insights, and make data-driven decisions
- Visual content understanding
- The ability to:

- Manage multiple priorities and deadlines in a fast-paced environment
- Lead and motivate a team, fostering collaboration and growth

**Experience Required**:
Essential:

- A minimum of 3 years’ experience in a social media strategy role
- A minimum of 2 years’ experience at a management level in Marketing, which specifically includes responsibility for managing a team
- Experience in working across several different business units and functions
- Strong knowledge of social channels (e.g., Facebook, Instagram, TikTok)
- Proven track record of developing and executing successful social media campaigns
- Strong understanding of social media analytics and reporting tools (Brandwatch, Salesforce)
- Ability to create and curate content tailored for multiple social media platforms
- Influencer marketing knowledge, identifying and working with influencers to drive campaigns

Preferred:

- Experience within a clothing retail environment is preferred

**Knowledge Required**:

- Knowledge of social media platforms and their best practices (Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels)
- Knowledge of social media algorithms and trends to optimize content and engagement
- Knowledge of analytics and reporting tools (Brandwatch, Salesforce, Google Analytics) to measure performance
- Knowledge of content creation workflows and collaboration with design, photography, and videography teams
- Knowledge of influencer marketing strategies and partnerships
- Knowledge of brand management and tone of voice to ensure consistent communication across channels
- Knowledge of competitor analysis techniques to benchmark performance and identify opportunities