Experienced Social Media and Content Manager

**ABOUT US**

Bumbo International is a leading global manufacturer and distributor of innovative baby and toddler products. Our mission is to create functional, safe, and stylish solutions that enhance the early years of a child's life. With a presence in over 52 countries, we are committed to making a positive impact on the lives of parents and children around the world. The Bumbo® brand was born in South Africa at the turn of the 20th century and while the popularity of its pioneering solutions to everyday parenting challenges spread around the world, Bumbo® continues to manufacture its unique range of products without compromising on quality. We consult with parents, caregivers, orthopedic and pediatric specialists to ensure the utmost safety, quality, and comfort of our products. Our design mantra is **Simplified, Elegance, Functionality, Quality and Care**.

**POSITION OVERVIEW**

**DUTIES & RESPONSIBILITIES**

**KEY PERFORMANCE INDICATORS**: but not limited to

**Social Media Strategy**:

- Develop and execute a comprehensive social media strategy to enhance brand visibility.
- Identify and implement innovative social media campaigns to achieve business goals and product sales.
- Engage with Influencers international and set up campaigns per territory.
- Manage International Content and create needed feeds, stories, promotions, giveaways, special day campaigns and new product campaigns.
- Copywrite for Brand Pages, Newsletters, Magazine feeds, Promotions.

**Content Creation**:

- Create high-quality, relevant, and engaging content for various platforms, including but not limited to, Facebook, Instagram, X, LinkedIn, and TikTok.
- Develop a content calendar aligned with company objectives and industry trends.
- Incorporate Influencers content with content Calander and social feeds.
- Incorporate end user content with needed consent on to content Calendar and social media feeds.
- Assist and set up photo shoots with Graphic Design Head and team.
- Plan and execute photo shoot and events to get maximum product use content.

**Community Management**:

- Foster and grow our online community by actively engaging with followers, responding to comments, and addressing inquiries internationally.
- Monitor social media channels for industry trends and competitive insights.
- Reach out to influencers and the direct community.

**Analytics and Reporting**:

- Utilize analytics tools to track, measure, and report on the performance of social media campaigns.
- Provide insights and recommendations for continuous improvement.
- Month end reporting and spend calculations.
- Compare campaigns to ROI.

**Collaboration**:

- Work closely with marketing, design, sales and other departments to ensure consistency in brand messaging and visuals.
- Collaborate with influencers and partners to expand our reach and enhance collaboration opportunities internationally. (Europe, Cannada, Australia, New Zeeland, UK, Sweden, Japan)

**QUALIFICATIONS & EXPERIENCE**
- Bachelor’s degree in marketing, Communications, or a related field.
- **Proven experience** as a social media and Content Manager or similar role. +- 3-5 years
- Strong understanding of social media platforms, trends, and **best practices.**:

- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for design and aesthetics.
- Willingness to design and write copy.
- Proficient in social media management, video editing and or design tools and analytics.
- Ability to work collaboratively in a fast-paced changing environment.
- Able to work on Adobe Creative cloud and Canva
- Additional spoken and or written European Language will highly beneficial.

**KEY SKILLS AND ATTRIBUTES**
- Strategic Thinking
- Content Creation
- Video Editing
- Community Management
- Analytical Skills
- Creativity
- Communication Skills
- Collaboration
- Adaptability
- Technical Proficiency
- Project Management
- Influencer Relationship Management
- Brand Awareness
- Customer Focus
- Continuous Learning
- Problem-Solving
- Own transport will be an advantage.
- Multilingual will be an advantage (German / French / Spanish / Italian / Polish)
- Business Acumen
- Team Player
- Enthusiastic
- Go Getter, Self-Motivator, (Initiative)
- Multitasker - Juggle numerous activities
- Written Communication - Outstanding accuracy
- Computer Literate (Microsoft Office, Slack)

**REMUNERATION / BENEFITS**

**SALARY**:R 30 000 - R 40 000 per month (Depending on Experience)

**WHY JOIN US**
- International Exposure
- Manage your own time
- Opportunities for career growth and advancement.
- A dynamic and collaborative work environment.
- Competitive compensation package.
- Commitment to quality, safety, and environmental responsibility.

Duties and responsibilities are not limited to the above Job Spec and additional requirements and instruction must be adhered to and complied with as and when requested within legal limits.

Duties, responsibilities, requirements and/or instructio