Marketing Specialist

**Location: Cape Town**

**Reporting Line: Head of Marketing**

**Working Practices: Minimum two days a week in the office with option to work remotely for remaining three days.**

**Employment type: Permanent**

**Working hours: 07H00 TO 15H30 (SAST), although you will need to be flexible with hours on certain days to support US stakeholders**

**Job level: Mid**

**Key Responsibilities**:

- Support sales enablement by creating slideware, brochures, and collateral for sales teams and events.
- Lead product web page builds, including drafting, copywriting, and managing technical releases/testing.
- Lead vetting: Review leads from the website, perform quality checks and research, and forward to sales staff; respond to initial inquiries and coordinate sales meetings.
- Research logistics: Assist the Product Innovation team with identifying research targets and supporting digital research efforts (e.g., keyword refinement, A/B testing).
- Social media execution: Deliver posts and campaigns based on guidance from the team.
- Content marketing: Improve page rankings through content pieces; collaborate with relevant reps.
- Event oversight: Manage event planning, sign-up, and logistics for key conferences (e.g., CanvasCon).
- Website updates: Coordinate with SEO specialist to align Construct Education/Online Education Services site updates and execute SEO/SEM improvements.

**Requirements**:
**Education & Experience**
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 2+ years in digital marketing, ideally in a B2B environment
- Experience with HubSpot, Salesforce, and CMS platforms (e.g., WordPress)
- Event coordination experience, especially for conferences

**Technical Skills**
- Proficiency in Microsoft Office, Adobe Creative Suite, and social media ad tools
- Knowledge of web analytics and SEO/SEM
- Familiarity with A/B testing, keyword research, and project management tools (e.g., Asana)
- WordPress experience for updates would be beneficial

**Communication & Collaboration**
- Strong writing and editing skills; ability to create persuasive collateral and content
- Collaborative with cross-functional teams, especially sales and product

**Analytical & Organizational Skills**
- Skilled in data analysis for campaign optimization and lead quality improvement
- Excellent organizational and project management abilities, able to manage multiple priorities and timelines

**Benefits**

**These are some of the perks you can expect when you join the team**:

- Flexible working hours
- Competitive remuneration
- Generous annual leave policy
- Paid maternity, parental, and study leave benefits in line with policy
- Learning and development opportunities within a global team
- Fun events organized by the Construct Social Committee

**ABOUT CONSTRUCT EDUCATION**

Construct Education is a strategic digital learning solutions company specializing in the design of innovative, impactful, and bespoke digital learning experiences. As a wholly-owned subsidiary of OES, a global leader in education solutions, we continue to push the boundaries of online education.

Construct Education is a fee-for-service partner to institutions, and organizations worldwide, creating digital learning experiences that empower both learners and educators. We are committed to redefining online education in a way that prepares learners for real-world challenges and helps them succeed in their careers.

We are on a mission to transform online learning and bridge the gap between education and employment. Our vision is for everyone to have access to meaningful education through superior online programs.