Marketing Specialist

As the Marketing Specialist in Cape Town, you'll be at the heart of exciting digital campaigns, driving innovative MarTech projects, and fueling acquisition strategies that push boundaries. This role goes beyond routine tasks—you'll take ownership of powerful marketing tools, lead captivating campaigns, and optimize every step of the customer journey to create real impact. If you're ready to transform strategies into results, this is the role for you

Your key job responsibilities as the Marketing Specialist in Cape Town will include:

• Take the reins on cutting-edge marketing tools like analytics dashboards and campaign management systems, using data to power high-impact decisions.
• Stay on top of tool performance, ensuring they're always in peak condition to meet dynamic business needs.
• Partner with IT teams and external vendors to troubleshoot, optimize, and elevate digital tools to new heights.
• Drive exciting MarTech projects from concept to completion, ensuring they align perfectly with bold marketing goals.
• Work seamlessly with cross-functional teams—including IT, product, and marketing—to bring innovative tools and technologies to life.
• Keep stakeholders in the loop with comprehensive project reports and insights that showcase your success.
• Craft imaginative, on-point creative briefs for digital campaigns that wow audiences—across online ads, social media, and dynamic website content.
• Coordinate with traffic teams and top-tier creative agencies to deliver eye-catching content on time and in line with your vision.
• Own the review process, ensuring creative work sparks excitement and matches brand guidelines and campaign goals.
• Be the mastermind behind a seamless acquisition approval process through WCRGB, ensuring campaigns are fast-tracked while staying compliant.
• Manage timelines and track approvals, serving as the go-to expert for board queries on acquisition initiatives.
• Continuously optimize the approval process, making it more efficient and effective every step of the way.
• Become the engine behind acquisition success—support PPC, affiliate, and paid social media channels to ensure campaigns run like a well-oiled machine.
• Test and fine-tune creatives, ad copy, and landing pages to deliver performance that blows KPIs out of the water.
• Track, monitor, and tweak campaigns to maximize customer acquisition and drive growth.
• Own the creation and management of tracking links across all acquisition channels, ensuring attribution and performance tracking are flawless.
• Collaborate with affiliates, media partners, and internal teams to ensure tracking mechanisms are locked in and functioning perfectly.
• Dive into detailed reports to evaluate marketing campaign performance, leveraging tracking links for actionable insights.
• Manage the bonus engine with precision, ensuring promotions are executed flawlessly and drive customer acquisition.
• Plan, launch, and track exciting promotional bonuses, working with stakeholders to bring engaging offers to life.
• Keep a sharp eye on performance—making smart adjustments to boost customer engagement and minimize any bonus abuse.

Requirements for this Marketing Specialist job in Cape Town:

• Bachelor's Degree or Diploma in Marketing, Communications, or a related field.
• 1-3 years of experience in a fast-paced digital marketing or MarTech environment, preferably within iGaming or e-commerce.
• Solid understanding of PPC, SEO, Social Media, and Affiliate channels, with an eye for using them to crush customer acquisition targets.
• Proficiency with digital tools like Google Analytics, CMS platforms, and campaign management software—you're comfortable using data to drive results.
• Experience managing creative briefs and leading campaigns from start to finish, working hand-in-hand with external vendors and agencies.
• Strong project management skills with a proven ability to juggle multiple tasks while meeting deadlines.
• Experience with tracking link management and attribution models, with an ability to measure campaign success accurately.
• Bonus engine or loyalty program management experience is a definite plus.
• Analytical powerhouse with a knack for turning data into actionable insights.
• Excellent communication and interpersonal skills to thrive in a team-oriented, fast-paced environment.

If you're passionate about marketing and ready to make a significant impact in a dynamic environment, we'd love to hear from you  Apply today for this Marketing Specialist role in Cape Town.