Digital Marketing Specialist

2 days ago

Cape Town, South Africa Initiate international Full time

We have an exciting** job** opportunity for a dynamic **Digital Marketing Specialist** in **Cape Town** to join our growing UK based client who provides great technology to serve global manufacturers to adapt, survive and thrive in a digital world. They are looking for you to implement and manage digital marketing strategy to achieve business goals and KPI’s.

Your key **job** responsibilities as the **Digital Marketing Specialist** in **Cape Town** will include:

- Work with their CRM and Campaign Software, design test and optimise workflows ad automation from leads to CRM
- Work closely with I.T. to maintain and improve the website
- Take ownership of the partner portals and ensure all marketing is executed in line with best practice guidelines
- Create and manage all social media channels in our company ‘tone of voice’, take ownership of the social media content calendar, create and manage content and plan specific campaigns in line with objectives
- Ensure all landing pages are fully optimised
- Continuous conversion rate optimisation
- Identify opportunities for link building on the website
- Key account management - build and maintain relationships with all digital marketing suppliers, to include our digital marketing specialist partner (SEO, PPC, search & display etc.)
- Manage relationships with partnership companies and develop cross promotion opportunities
- Report on all digital marketing activities, adopting a data science approach
- Research new digital marketing opportunities, to include big data, AI and machine learning research

Requirements for this **Digital Marketing Specialist job** in **Cape Town**:

- Experience with SEO, PPC, display & search and social media management
- Solid understanding of digital marketing strategies, and must have worked within a digital marketing role previously
- Previous experience creating content for digital channels and copywriting and assessing performance
- Marketing Automation and CRM (Zoho Campaign and Social)
- Use and understanding of all the major social media platforms
- Understanding of Photoshop and InDesign (advantageous)

If you wish to view additional Marketing & Communications jobs, please click through to our **job** section.

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