Creative Marketing Copywriter
3 days ago
**Creative Marketing Copywriter (Pinelands, Cape Town)**
We are looking for a skilled, creative, conceptual copywriter with at least 5 years of experience in conceptualising and producing engaging copy for through-the-line channels including, but not limited to ATL, BTL, direct marketing and digital.
A keen understanding of the financial services industry is a must. **Debt counselling knowledge is advantageous.**
You should be adept at interpreting briefs, adhering to brand guidelines, and working both rapidly and accurately, in alignment with internal processes.
**Key responsibilities**:
**Copy production**
- As a key resource in the In-House Agency, you will conceptualise and produce compelling, impactful copy across our brands and platforms.
- You will ensure your copy aligns with brand guidelines and design industry standards.
- You will have an acute visual imagination and be able to conceptualise how campaigns may be represented by the design team.
- You will be adept at every kind of copy production, from social media posts, banner copy, web copy, and display ads, to Google Ads, scripts, and more.
- You will report to the In-House Agency Lead, who will provide you with project specifications and deadlines.
**Key attributes and competencies**
- A team player, above all else.
- Agile, flexible, and calm under pressure.
- A positive attitude.
- Accuracy while multitasking.
- Flawless copy.
- Strong sense of self-discipline and ethics.
- Organised, with good time-management skills.
**Requirements**:
- A bachelor’s degree in marketing, copywriting, communications, or a related field.
- Proficient in MS Office 365, Google Docs, Asana, Microsoft Teams.
- Proven experience as a financial copywriter (non-negotiable).
- Exceptional writing, with a stand-out portfolio that demonstrates conceptual thinking and execution thereof across channels.
- Strong digital skills.
- Proofreading skills.
- Familiarity with SEO is an advantage.
- Deadline-driven, with strong project management skills.
- Good presentation skills.
- Strong administrative and organisational skills.
- Must align to IDM’s values.
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