Digital Marketing Manager

**Western Cape**, CPT - Northern Suburbs**

**R 40000 - R 40000 Monthly Cost To Company**

Our client is an international NPO operating in the health space in Southern Africa. The Corporate Communications Department ensures that the organisation's brand is enhanced amongst the public in South Africa with the goal of raising awareness, volunteer involvement and fundraising.

The role is responsible for the planning, implementation, and management of the organisation’s digital marketing channels, as well as to maintain, enhance and analyse the organisation's presence across multiple digital marketing channels.

**KEY RESPONSIBILITIES**

To implement the digital marketing aspects of the marketing and communications annual plan (and as relevant, global / international activity) and working closely with the Website Manager, in the planning and implementation of agreed plans and activities covering the following key activity areas:

- Grow the online community and nurture influencer support through social media in the ZA.
- To source and manage external agencies and suppliers (liaising closely with the Head of Corporate Communications) developing and maintaining strong relationships and ensuring the best value for money.
- Oversee the development of imaginative digital resources such as short films, infographics, and digital banners.
- Keep up to date with developments and learnings in the field.
- Keep up to date with innovative social media development
- Project Manage the development of the website and active involvement in the global website redevelopment project, ensuring that the needs of the organisation are fully met and represented.
- Proactively propose new ways (and oversee digital activity) to recruit volunteers, money donations and patient appeals/drives and ensuring, that the website is always state-of-the-art.
- Generate new content (in collaboration with the content developer) and deliver website changes.
- Keep up to date with innovative digital marketing developments and share learnings with the Marketing & Communications Team.
- Take the sole lead on the web analytic tools to measure, analyse and report on the digital impact of integrated marketing campaigns and programs.
- Take the sole lead on the implementation and development of SEO/SEM, PPC, and Google Ads and ensure they are effectively implemented.
- Analyse trends to identify new opportunities and improve campaign performance.
- Manager social media channels, working hand in hand with content creators and other departments, proof-reading copy, responding to comments and helping to plan and implement social media initiatives.
- Liaise with global counterpart and maintain a close working relationship.
- Any other duties as requested by the Head of Department.

**EDUCATION, EXPERIENCE AND KNOWLEDGE**
- Qualified to degree level, which is digital marketing related and at least five years’ experience in digital communications and marketing, in a similar role, ideally within the non-profit sector.
- Highly experienced in the use of social media for professional use, e.g., X, Facebook, Instagram, LinkedIn, and social media management tools, including substantial experience of acting as an Editor/Deputy Editor within a social media and web context essential.
- Good analytical skills, including web analytics.
- Highly numerate with good data analysis/ insight skills and experience in preparing reports to build understanding of user behaviour.
- Experience in SEM and setting up /developing search and display campaigns.
- Ability to plan well, work to deadlines, prioritise tasks and cope with pressure at times.
- Able to juggle hands on delivery and reviewing work of others.
- Demonstrable experience of supporting the delivery of integrated campaigns and innovative communication strategies using digital marketing channels.
- Excellent content, copywriting and creative skills.
- Excellent knowledge of the Microsoft Office suite essential and experience in Photoshop will be an advantage.
- A proactive, flexible and friendly manner, with good team-working skills.
- Willingness to travel internationally on limited occasions.
- Desirable, but not essential: Experience in using Drupal CMS and basic HTML/coding skills.

**SKILLS AND ABILITIES**
- Ability to think strategically and creatively regarding the long-term development of an organisation’s digital marketing work and activities.
- Highly numerate, with solid data analysis/insight skills, including Google Analytics, to enable a good understanding of user behaviour.
- Demonstrable previous success with SEO/PPC and setting up /developing Google Ads.
- Good IT skills and computer literacy.
- People Management skills
- Good project management skills.
- Ability to produce high-quality written reports on digital marketing matters for internal management purposes.
- Desirable, but not essential: good understanding and ideally, the experience of UX strategy and design principles