National Sales Manager
1 week ago
Are you a dynamic and results-driven individual with a passion for sales and leadership? We're looking for a motivated National Sales Manager to join our growing team in the pet speciality sector. If you have experience managing sales operations and thriving in a fast-paced environment, we'd love to hear from you.
As the National Sales Manager, you will oversee national sales operations, manage a team of sales representatives and drive strategies to achieve sales targets. You will play a crucial role in analyzing sales data, monitoring stock levels, and fostering relationships with wholesalers, retailers and key accounts. This is an exciting opportunity to lead a growing team within a niche industry that reward creativity, strategic thinking and practical solutions.
Key responsibilities
Sales management
Monitor and analyse wholesaler sale performance by product range and region
Use sale data to identify trends, top-performing products and opportunities to improve underperformers.
Collaborate with marketing teams to align sales data with promotions and product placement strategies.
Stock and trend analysis
Regularly review stock-on-hand reports to ensure adequate stock levels and prevent out-of-stock situations.
Analyse sales trends, including seasonal fluctuations and new product launches and report findings to Management.
Team leadership
Recruit, manage and onboard a national team of sales representatives across ket regions.
Set monthly sales targets and support the team with training, mentorship and performance reviews.
Implement call cycles to ensure customers are serviced regularly.
Key account management
Build and maintain strong relationships with key accounts. spending 2-3 days/week in the trade.
Negotiate terms, secure new product listings, and manage exclusive promotions tailored to specific accounts.
Develop and execute tailored sales strategies to maximise revenue and customer satisfaction.
Product training and development
Conduct product training for sales representatives, wholesalers and customers to improve their knowledge and selling ability.
Oversee product launches, ensuring the smooth rollout of promotional campaigns with supporting materials
Competitor and market analysis
Analyse competitor strategies, pricing, and product offerings to identify market gaps and opportunity.
Develop and implement effective strategies to maintain a competitive advantage.
**Requirements**:
Bachelor's Degree in Sales, Marketing, Business or related field (or equivalent experience)
Five-plus years experience in sales management preferably within the wholesale, retail and pet industry
Strong leadership, data analysis and negotiation skills
Proven ability to meet and exceed targets
Excellent communication and interpersonal skills
Willingness to travel nationally to service key accounts and oversee regional operations
Bilingual in English and Afrikaans
Valid Driver's license and reliable vehicle
Familiarity with CRM tools and sales reporting software
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