Senior Product Director, Training

**Company Description**:

- At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table._

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

We are looking for a Senior Product Director to join the team. Jellyfish currently offers over 250 courses covering a range of topics. These include areas such as Generative AI, data & analytics, social media, cloud technology, digital media and much more. The role is based in South Africa and will be taking the lead on the strategic development of our product range that is being sold and delivered to audiences across the globe.

**Key Responsibilities**:

- Product Strategy & Vision
- Define and execute the product vision and development roadmap for our training offerings.
- Identify emerging trends to guide new product development.
- Works closely with our internal SME's & resource management team to ensure we are maximising our internal resources towards growing our product range.
- Fosters new relationships with external resources to help develop and evolve new products and partnerships.
- Develop and maintain a product roadmap to support business goals.
- Digital Training Product Development
- Lead the creation and continuous improvement of training products, from ideation through to delivery.
- Oversee the development of high-quality courses in areas such as Generative AI, social media marketing, data analytics, and a wide range of other industry related topics.
- Puts processes in place to ensure content relevance, accuracy, and quality is maintained, that courses and sales assets are up-to-date, etc.
- Takes ownership for the quality and consistency of learning experiences provided across the team. This includes the final QA on courseware, accuracy of speaker notes and QA on instructor delivery.
- Customer-Centric Focus
- Leverage customer feedback to shape product enhancements & address customer pain points.
- Attends and analyses instructor performance, providing constructive feedback to enhance the end user experience.
- Partner with sales and marketing teams to ensure training products align with customer needs and provide the best possible value proposition.
- Monitors and analyses feedback for product improvements and understanding evolving customer requirements.
- Leadership & Team Collaboration
- Mentor a team of SME's, instructional designers, and technology specialists to ensure quality products are created.
- Prioritize resources, initiatives, and projects effectively, ensuring alignment with overall business objectives.
- Data-Driven Performance Management
- Define key performance indicators (KPIs) to track product success, including ROI, course revenue, quantity of leads, learner satisfaction, and market adoption.
- Use data and analytics to continuously monitor product performance and identify areas for optimisation.
- Market Analysis
- Stay abreast of trends in digital marketing, marketing technology, e-learning, and the broader EdTech space.
- Conduct competitive analysis to understand the positioning of our products and identify gaps and opportunities.
- Carries out regular competitor analysis including price comparisons and bench marking.
- Inputs into pricing strategies across various global markets
- Budget & Resource Management
- Manage the budget for product development and ensure resource allocation is aligned with business priorities.
- Ensure product initiatives are executed within scope, on time, and within budget.

**Qualifications** Key Requirements**:

- Experience:

- 5+ years of experience in product management, with at least 3 years in a senior role within digital marketing, tech training, or related education technology industries.
- Proven success in managing the lifecycle of digital learning products, particularly in the areas of digital marketing, technology, or related fields.
- Skills & Expertise:

- Strong strategic thinking and ability to manage complex product portfolios.
- Understanding of the digital marketing landscape (SEO, paid media, social media, analytics, Generative AI, etc.) and technology training needs.
- Ability to analyze and interpret data to make informed product decisions.
- Excellent communication, presentation, and stakeholder management skills.

**Additional Information**
Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to ta