Digital Marketing Manager Fundraising Department

**About MSF**

Doctors without Borders (MSF) is an international, independent, medical humanitarian organization committed to two objectives: providing medical assistance to people affected by armed conflict, epidemics, healthcare exclusion, natural and man-made disasters; and speaking out about the plight of the populations assisted. MSF offers assistance to people based only on need and irrespective of race, religion, gender, or political affiliation. Today, MSF is present in more than 70 countries, where thousands of MSF doctors, nurses, logisticians, water and sanitation experts, and other medical and non-medical professionals work together to bring essential health services to people caught in humanitarian crises.

**Purpose**

The Fundraising Digital Manager’s primary responsibility is to develop digital marketing and fundraising strategies for MSF SA and advises as to the best way to implement online campaigns utilising available or effective resources and technologies. The role also has oversight on all digital fundraising activities and projects across the fundraising department and manages the allocation of resources to achieve departmental objectives.

**Reporting Structure**

The Fundraising Digital Manager reports to the Donor Acquisitions Manager. The position facilitates engagements with other digital teams, not only in the fundraising unit but across other departments within Southern Africa. This may include departments such as communications, advocacy, recruitment, and association departments.

**Accountabilities**
- Supporting the Donor Acquisitions Manager in executing donor acquisition and/or related marketing campaigns.
- Supporting other Fundraising managers with planned activities and digital requirements/objectives as per their individual annual plans, including:

- The development of donor communication and source content: e-newsletters, and other loyalty campaigns.
- Regularly report back on the effectiveness and efficiency of the retention program from a digital point of view.
- Inform strategies to optimize the user experience and best-on-best practices.
- Provide expert recommendations on digital ambitions within the fundraising team, to ensure alignment with resources, skills, technologies, budgets, and MSF compliance requirements.
- Coordinating digital fundraising teams and managing projects, campaigns, and activities accordingly to deadlines, budget, and resources available.
- Supporting other MSF departments in transversal projects or activities, and ensuring a fundraising-first mindset for the adoption of fundraising opportunities with organization-wide activities.
- Foster diversification of digital marketing channels and innovation through networking, industry research, and other research or analysis, and ensuring feedback to the team for decision-making.
- Implement workflows across the team for the management of, review, and optimisation of key operational procedures.
- Lead the development of digital fundraising strategies and conduct their management and execution in accordance with the annual plan and within the deadlines established in the schedule, focusing on fundraising goals; in coordination with the Digital Fundraising Specialist, Digital Campaign Officer, and Digital Fundraising Intern.
- Monitor and report on the effectiveness and efficiency of the digital performance and monitor functionality using qualitative and quantitative data in order to:

- Ensure continued functionality.
- Inform strategies to optimize the user experience.
- Design improvements in campaign performance.
- Identify opportunities and areas for improvement.
- Design A/B testing opportunities.
- Lead the creation and/or sourcing of online collateral for multichannel campaigns (incl. online forms and donation functionality). This may include developing briefings to work with internal and external creative teams/agencies.
- Develop, Control, and oversee the budget related to digital fundraising actions, and develop actions in accordance with the available budget.
- Manage the various agencies/service providers: develop project scope and coordinate “outsourced” projects.
- Managing digital integrations between internal and external stakeholders.
- Managing digital tools, technologies, and platforms.
- Coordinating with advertising, media, web developers, content (graphics and copy) service providers, and internal teams on the performance of digital fundraising campaigns and activities.
- People management including; evaluations, skill development, leave and general administration, and coordination with the HR unit at MSF Southern Africa.

**Knowledge Skills and Experience**

**Essential**:

- Graduate degree in **Communications, Marketing, Public Relations**, or a related digital field.
- **3- 5 years of professional experience in digital marketing** (both at a strategic and practical implementation level).
- At **least 2 years experience** in leading small digital marketing teams.
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