Marketing and Operations Lead Seed Treatment

2 weeks ago


Centurion, South Africa Mayfly Agri (Pty) Ltd Full time

**Minimum requirements for the role**:

- Must have a tertiary education (preferably a post-graduate degree) in Agriculture, Marketing or Business Management
- Significant background and/or education in crop agronomy or related field will be required
- Sound understanding of the seed industry, crop protection, seed treatment, and on the farm activities is important for this role
- Above-average communication skills, specifically in English and Afrikaans, with the ability to interface with internal and external stakeholders of all levels, including farmers, will be required
- Must understand long term technical concept positioning whilst being able to deliver upon short term campaign imperatives
- General Marketing practices and dynamics including Digital marketing are important
- Must have strong project management skills
- Developing, coordinating and implementing marketing strategies within the seed treatment portfolio on existing products and new product introductions in line with the RSA strategy.
- Designing digital strategy as well as digital tools to support the RSA portfolio ambition.
- Managing commercial product life-cycle of products in portfolio and ensuring portfolio positioning is in line with the business unit strategy.
- Working closely with the South African Business Area functions (Marketing, CPD, Sales, P&S and Finance) to ensure smooth cross-functional alignment on operations (campaigns, project planner, customer events, supply planning, pricing).
- Developing and deploying a viable product portfolio strategy.
- Contributing as an active member in the Marketing team with dotted line reporting to Marketing Head to ensure alignment between AME and ZA BU ambitions.
- Designing targeted marketing campaigns to create grower pull/awareness for seed treatment offers.
- Liaising with ZA BU Marketing team, marketing services and external agencies in relation to content generation and execution.
- Translating offers to customer (channel, growers, seed companies) needs and detail, including delivery plan, pricing and commercial offers.
- Developing and positioning the relevant product portfolio within a dynamic landscape, leading portfolio meetings to define and manage new projects and ensuring successful implementation.
- Shaping the Digital strategy (virtual pack offers, customer interactions & trainings, webinars, app, internet & social media).
- Measuring campaign & strategy effectiveness with post-campaign surveys & reviews with all relevant stakeholders.
- Supporting the product strategy with competitor and market intelligence through relationships with stakeholders and market surveys.

**Salary package, including benefits, are highly negotiable depending on experience gained


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