Marketing and Development Specialist

4 days ago

Centurion, South Africa Mayfly Agri (Pty) Ltd Full time

**Minimum requirements for the role**:

- Must have a Bachelors Degree in Agriculture/ Horticulture
- Minimum 5 years experience in marketing and business management within the vegetable seed sector is essential
- Must have profound knowledge of the Vegetables Seeds market and customer needs
- Good English language proficiency with the ability to implements effective product communications will be required
- Previous experience in creating strong, distinctive crop plans and campaign plans is important
- Must have a valid drivers license and be willing to provide a significant in-field presence (approx. 40-50% of time)
- Providing Attending to portfolio & pipeline requirements and Target Product Profiles with the aim to steer the development of a winning portfolio and pipeline for the Territory.
- Planning and evaluating pre-commercial trials and coordinating trial seed availability to ensure a timely trial seed delivery into the countries.
Providing phase-in & phase-out recommendations to territory and regional portfolio teams & local PMD inputs.
- Managing the local SKU range.
- Positioning the new products (segmentation, technical / commercial positioning) and coordinating the NPIs.
- Identifying in-& out-licensing opportunities and reporting them to Regional & Territory management.
- Developing a Territory 3-year forecast and flagging major changes as part of S&OP.
- Maintaining a strong connection with Supply.
- Working with the Territory and local teams, to define and agree on the Territory marketing plan and annual sales campaigns for assigned crops.
- Supporting sales force and demand creators by providing market trends, product and price positioning and technical expertise for customer complaints.
- Planning and managing stage 6 trials to refine product positioning and plan for successful new product introductions (NPIs).
- Organising Product Advancement Tours in advance of the Management meeting.
- Translating the Regional Trial Plan into detailed territory and business unit plans.
- Planning the standard varieties, trial seeds allocation and key trait evaluation for the PLC 6 trials and demonstration trials.
- Planning and evaluating key trials with key producers, and organising trials with the Technical Sales Representatives.
- Collecting and consolidating trial results and data into Trial reports.
- Refining the product positioning for launching varieties and defining the key buying factors.
- Preparing variety forecasts for three years forward into IBP and reviewing this on moments that matter for seed production.
- Providing technical support to key producers and the sales team to prepare sales arguments and after sales support.
- Providing investigation support for customer complaints.
**Salary package, including benefits, are highly negotiable depending on experience gained

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