Marketing Manager
2 days ago
**Join the Wamly Famly and be part of the fastest-growing HR Tech business in SA.**
**Reporting to**:
CEO
**Job Purpose**:
The marketing manager will work closely with the CEO and will be responsible to direct and execute all marketing activities and campaigns in line with the company’s strategy (Lean Startup Methodology) with a primary objective to increase lead generation and sales.
**Requirements**:
- **
Minimum education (essential)**: Matric / Grade 12 / National Senior Certificate
- ** Minimum education (desirable)**: A relevant BCOM in Marketing Management
- ** Minimum applicable experience (years)**:More than 3 years
- ** Required nature of experience**:
- Building own brand/product with another brand (experience in tech industry will be an advantage).
- Experience in launching dedicated lead generation campaigns
- ** Skills and Knowledge (desirable)**:
- Knowledge of digital marketing techniques and platforms. This includes Google Ads, mailers, social media, SEO.
- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Knowledge of design techniques, tools, and principles involved in the production of marketing materials.
- Copywriting skills.
- Marketing Software Management i.e., CampaignMonitor or ActiveCampaign.
**Competencies**:
- Directing People
- Managing Tasks
- Documenting Facts
- Understanding People
- Articulating Information
- Examining Information
- Developing Expertise
- Making Decisions
- Complex Problem Solving
- Systems Evaluation
- Meeting Timescales
- Interpreting Data
**Key Performance Areas, Weights, and Objectives**:
- ** Paid advertising and organic listing**
- Paid advertising
- Data analytics and reporting
- SEO management and maintenance
- Sales automation
- ** Brand management**
- Content creation
- Supplier Management
- Website management
- Brand integrity maintenance
- ** Reputation Management**
- Social media community management
- LinkedIn
- Twitter
- Instagram and Facebook
- Google
- Inbox management
- Comments and reviews
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