Marketing Manager

Company Description

Experian is the world’s leading global information services company. During life’s big moments — from buying a home or a car to sending a child to college to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence.

We have 20,000 people operating across 44 countries. By investing in our people, technology and innovation, we can help transform businesses, help communities prosper, enable more people to feel included in the financial opportunities that should be available to them, and help people to thrive. We're looking for inspired employees that want to make an impact.

At Experian, we are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work. Our flexible working practices support our belief that this balance brings long-lasting benefits for our business as well as our people. Some roles lend themselves to flexible options more than others, and if this is important to you, we are open to discussing agile working opportunities during the hiring process.

**Job Description**:
**Qualifications**:

- Demonstrable skills in advanced writing and editing (grammar, syntax, style), research and proofreading skills
- Excellent content writing with knowledge of SEO best practices
- 5+ years’ experience in a similar role
- Bachelor’s Degree/Diploma in English, Journalism, Marketing
- Advanced computer literacy and desktop research essential
- Understanding of formatting and rules for writing copy for traditional and digital media
- Creative thinker that understands the dynamics between copy and design
- Analytical mindset to interpret research and statistics
- Understanding of business and strategy creation and execution
- Good understanding of Facebook, YouTube, Twitter and LinkedIn, including advertising on those platforms

Additional Information
**Digital Responsibilities**:

- Creation and distribution of mailers (Eloqua) i.t.o. newsletters, company updates, client updates, products
- Database (for marketing) administration (including liaison with data administrators, sales, and other stakeholders to ensure accuracy)
- Digital campaign strategies, implementation and ROI tracking
- Website content creation and management (WordPress and Adobe CMS)
- Managing website development and design with G2 (web development agency) for blogsite
- Application of Search Engine Optimisation (SEO) principles
- Basic Html coding for website and mailers
- Creation and execution of automation journeys and client-facing newsletters
- Development of customer journeys to drive engagement and opportunities.

**Copy/Content Writing**:

- Writing and proofing of short
- and long-length pieces: B2B (for our newsroom and clients) and D2C (consumer education)
- Online writing i.t.o social media content, adverts and design process (creating briefs/rough designs for design team to work from)
- Editing and/or proofreading of all marketing material
- Managing freelance suppliers; including providing them with appropriate material to write from
- Technical writing for finance and information industry
- Video storyboards and video creation (using PowerPoint)
- Web content creation and editing
- Ad hoc writing - adverts, letters, small pieces of content for other departments (e.g. course outline introductions for Academy)
- Maintain (and/or adjust) company tone of voice for writing
- Creation of all content for all events: invites, thank you notes, platform content, advertising and paid media content, surveys, etc.

**Research**:

- Collection and analysis of data for articles, products, presentations
- Writing reports, articles, etc. based on results
- Using data for product content and positioning (e.g. FAS, My Credit Check)
- Google Analytics for SEO; personas; campaign tracking; website performance
- Consumer research for consumer product development

General Marketing:

- Digital, content and general marketing strategy
- Product positioning and management i.t.o. naming, marketing strategy, copy needed, design elements
- Product sheet creation and related research
- Questionnaire setup and reporting using SurveyMonkey and Microsoft Forms
- Assist with PR and deputy for crisis comms
- Internal communications and executive content support

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