Digital Campaign Specialist

6 days ago

Stellenbosch, South Africa Hungry Lion Fast Foods (Pty) Ltd Full time

**WHO WE ARE**

We are a young, fun, dynamic, and GROWING company full of opportunities with little to no corporate politics. Our mandate is to enlist intelligent, creative, and hard-working people who are prepared for a challenge and want to be part of building something EXTRAORDINARY.

**THE OPPORTUNITY**

We have an opportunity for a **Digital Campaign Manager** to join our **Marketing** team.

**Responsibilities**
- Plan, execute, and optimise paid media campaigns across various platforms, with a focus on Meta Ads and TikTok Ads Manager.
- Monitor and analyse campaign performance metrics to ensure effectiveness and make data-driven decisions
- Drive engagement and social community growth
- Build brand engagement on social media platforms (including Facebook, Instagram, TikTok,).
- Research and identify innovative digital opportunities, develop tactical marketing initiatives, and set up test campaigns to assess their viability.
- Execute rapid deployment of online campaigns based on the needs of the business
- Segment audiences and understand customer buying behaviours and profiles.
- Stay current with all technical and content advances in Facebook and other online marketing channels
- Budget Management: Manage and optimize budget allocation to ensure maximum campaign performance.
- Ability to multitask and have a holistic 360 view of the marketing funnel across various Ad accounts
- Create, manage, maintain and execute the content calendar for all social media channels across all countries.
- Develop creative briefs and review creative for all social and digital channels.
- Collaborate with the web development team to manage and update company websites, ensuring content and visuals remain fresh and up-to-date.
- Measure and report the performance of all digital marketing campaigns, and assess against goals
- Develop positive, professional relationships with internal and external stakeholders.
- Develop and manage relationships with key partners and act as their primary point of contact.
- Drive new partnership growth opportunities with current and potential new digital partners across all our markets.

**REQUIREMENTS**

**Essential**
- Relevant qualification.
- Minimum of 3 years experience in Digital Marketing and Digital Campaign Management.
- Proven success working across Facebook, X, TikTok, Linkedin, Google marketing platforms.
- Experience in paid media platforms and tools with an emphasis on Meta and TikTok for Business.
- Skilled in identifying target audiences and creating digital campaigns that captivate, educate, and inspire action.
- Working with media partners/ publishers to run media campaigns
- Experience in building brand engagement on social media platforms
- Knowledge of web analytics tools (E.g., Google Analytics)
- Proficient in understanding and implementing various remarketing strategies effectively.
- Be up-to-date with the latest trends and best practices in online marketing and measurement.

**Desirable**
- Appropriate experience in QSR, FMCG, or retail environments.
- Experience on Google Workspace.

**COMPETENCIES**
- Creative with high attention to detail.
- Resilience and stress tolerance.
- Client centricity.
- Adaptability.
- Interpersonal skills.
- Drive and commitment.
- Problem-solving.
- Ability to multitask.
- Emotional intelligence.
- Self-management.
- Excellent written and verbal communication skills.
- Respond well to the agile and reactive needs of a QSR business.
- Team player - ability to work collaboratively in a fast-paced environment

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