Paid Media Specialist

2 weeks ago

Stellenbosch, South Africa Time Personnel Full time

Paid Media Specialist job vacancy in Stellenbosch. Have you scaled digital campaigns across search, social, and programmatic platforms, all while keeping performance a top priority and turning ad spend into consistent ROI? Our client in Stellenbosch with their fast-growing eCommerce travel brand driven company needs a results-focused individual who thrives in the digital media agency space. Requirements: Minimum 5 years of experience in an agency role focused on Paid Ads or Performance Marketing Google Ads Certified, with advanced knowledge of Google Tag Manager (GTM), GA4, and campaign optimization Strong technical confidence and proven ability to work independently Excellent communication skills, with the ability to clearly interpret data and strategic insights Self-managed, focused, and highly structured in approach to work Track record of long-term commitment in previous roles Genuine passion for travel, nature, and Africa’s tourism industry Duties and Responsibilities: Effectively manage workload capacity, prioritizing tasks and meeting deadlines in a with creative and strategy teams to align performance marketing with brand storytelling and campaign objectives Set up and manage tracking and analytics using Google Tag Manager (GTM), Google Analytics 4 (GA4), and UTM parameters to ensure accurate, actionable insights Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and display networks Build and interpret KPI dashboards to support data-driven decisions, continuous A/B testing, and ongoing ROI improvements Support marketing automation, including CRM trigger workflows and Mailchimp email sequences Deliver clear, transparent reporting and maintain consistent accountability throughout campaign cycles Fast-paced environment #J-18808-Ljbffr

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