Digital Menu

The Digital Menu & User Journey Specialist will be responsible for managing the customer-facing digital touchpoints within Hungry Lion stores, ensuring consistency and accuracy across digital menu panels and point-of-sale (POS) pricing systems. This role plays a key part in optimising the customer journey by maintaining up-to-date product offerings, pricing accuracy, and alignment between marketing campaigns and in-store execution.

**Key Responsibilities**:
**1. Digital Menu Management**:

- Update and maintain digital menu board content across all stores using the digital signage software.
- Ensure timely implementation of menu changes in line with marketing campaigns, promotions, and seasonal offers.
- Coordinate with the Creative Team to ensure all content is visually aligned with brand standards.
- Conduct regular audits to ensure digital menu content is accurate, consistent, and optimised for clarity and customer experience.

**2. POS Pricing and Menu Management**:

- Collaborate with various other teams and departments to update pricing and product information in the POS system.
- Ensure seamless rollout of menu and price changes to all store locations with mínimal disruption to operations.
- Test and verify POS menu updates before and after deployment to prevent errors.
- Maintain a change log for all POS menu updates and liaise with internal teams for feedback.

**3. User Journey Optimisation**:

- Map and review in-store user journeys regularly to identify areas for improvement.
- Work with Marketing, Operations, and Insights teams to ensure all touchpoints, from digital menus to ordering, are intuitive, efficient, and engaging.
- Monitor customer feedback related to menu visibility, comprehension, and ordering process.

**4. Cross-functional Coordination**:

- Act as the central point of contact between Marketing, Operations, Insights, IT, and store teams for all menu and pricing updates.
- Provide feedback to internal teams on industry trends and best practices to ensure our customer journey is as efficient as possible.

**Requirements**:
**Education & Experience**:

- Diploma or degree in Marketing, Management, IT Systems, or related field.
- 2-3 years’ experience in QSR, retail, or FMCG industry preferred.
- Prior experience with POS systems, CMS software, or menu management tools is advantageous.

**Skills & Competencies**:

- Strong attention to detail and organisational skills.
- Basic understanding of digital platforms and POS back-office systems.
- Tech-savvy with the ability to quickly learn and manage new software.
- Excellent communication and coordination skills.
- Ability to work independently and manage multiple projects under tight deadlines.
- Analytical thinker who is customer-centric and solutions-oriented.
- Experience in QSR or high-volume retail environments.(desirable)
- Familiarity with Hungry Lion’s brand and customer base.(desirable)
- Knowledge of UX or retail design principles.(desirable)

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