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Brand Manager
2 weeks ago
**RESPONSIBILITIES**:
**Brand Strategy and Planning**
Understand how to translate business objectives into brand/marketing strategy and interventions
Contribute to the development and execution of the brand strategy.
Contribute to the development and execution of annual marketing plans and 3-5 year strategic plans.
Execution of strong Flash plans across different channels, for different audiences and in line with different product/service categories.
**Campaign Design and Management**
Develop & launch brand campaigns, in line with strategy and brand vision.
Develop and implement content strategies for your product/service brand
Drive brand consistency and overall brand awareness across all campaigns, channels and to all relevant target audiences
Write effective strategic and creative briefs, guide creative development process and evaluate creative work against the brand strategy and brief.
Develop strong, clear campaign messaging that encourages the desired behaviour change.
Work with digital marketing team to analyse key marketing metrics (CPP, CPM), quality, and overall campaign performance.
Evaluate, negotiate, select and manage outside resources necessary to execute the marketing plan where necessary.
Accountable for budget management and the delivery of KPIs and agreed targets.
**Market Research and Analysis**
Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
Gain/obtain customer and product usage insights, identify new opportunities, build relevant customer personas through research, surveys and interviews.
Partake in regular field visits to meet customers.
Draw on sound market intel & competitor knowledge to identify opportunities and drive strategic decisions for marketing campaigns.
Drive and partake in any consumer research initiatives aimed at getting a more thorough understanding of who your customers are.
**Stakeholder Management**
Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
Collaborate with the marketing Manager, creative studio, digital marketing team and 3rd party agencies to create and implement all aspects of the annual marketing plans across the group.
Lead and manage junior brand manager/s where relevant
**MINIMUM REQUIREMENTS**:
Relevant degree/tertiary education e.g. BCOM Marketing
Minimum of 4 - 6 years Brand Management experience required
Must have experience in any of these areas: Content marketing and B2B Partnerships
**REQUIRED KNOWLEDGE / TECHNICAL SKILLS**:
Experience in formal retail and B2B Partnerships
Fintech familiarity advantageous
Main market brand experience advantageous
**COMPETENCIES / ATTRIBUTES**:
Creative and strategic thinker with a strong understanding of branding and marketing
Uses analytical thinking to understand problems and identify appropriate solutions
Identifies opportunities and takes initiative to act of these
Collaborative and team-oriented
Flexible in a dynamic and changing work environment
Strong communication and interpersonal skills with an ability to engage and influence multiple stakeholders across the business
Open to trying new things or ways of working
Provides constructive feedback to team members
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