Digital Consumer Engagement

3 days ago

Southern Suburbs, South Africa Ares SA Full time

**Digital Consumer Engagement**

Responsible for driving the digital profile of the brand forward and add value through design and execution of holistic, clever digital marketing campaigns and build strong and engaged audiences.

**Company Values**
- Act Sustainably
- Celebrate the Wins
- Stand for equality
- Love athletes

**Key Performance Areas**

**Digital Strategy and Planning**
- Drive the optimized customer engagement strategy across all digital platforms
- Work with team and digital agency to drive strategies that secure a robust and aggressive Top Funnel approach for brand impact and awareness
- Develop intelligence and access to the Focused Performer community online
- Develop strategies for acquisition, expansion and retention of UA customers, driving loyalty, advocacy and spend
- Work with digital agency to drive maximum success strategies through conversion and sales
- Grow the CRM platform and communication strategies with firm focus on KPI's and measured ROI
- Manage the budget for all consumer engagement spend

**Content, Calendar and Community Management**
- Liaise with internal product and brand teams for right content to the right customer at the right time
- Create and maintain content management campaign planning calendars, with allocated spend and results tracking
- Review user-generated comments and posts in a quick and timely manner
- Respond to comments, when appropriate, to build positive communities and add value to users' experience
- Enforce social media guidelines defined by the brand and elevate internal understanding
- Use analytics and/or social listening tools to generate insights to create actionable reports that lead to optimization
- Monitor all platforms for emerging crises and opportunities for agile content

**Campaign planning and implementation**
- Ensure brand right messaging to focused performers across all channels
- Work with influencers, brand athletes and 3rd party digital communities to maximise opportunities in the digital space
- Partner with teams through the content creation process, contributing with ideas and assuring alignment to strategic direction
- Management of the digital communication channels such as newsletters, SMS, WhatsApp etc.

**Reporting and Digital Intelligence**
- Use analytics and/or social listening tools to generate insights to create actionable reports that lead to optimization
- Monthly reports for both local business and global brand feedback
- Budget planning and cost analysis management

**Education**
- Tertiary education: Marketing/ advertising diploma

**Experience**
- Minimum 2 years working experience in strategic digital marketing
- CRM & data base management experience

**Critical Competencies**
- Technical CRM knowledge
- Strong understanding of brands
- Experience in creating and managing content across channels to drive engagement
- An Analytical approach marketing success

**Behavioural skills and knowledge required**
- Eat, sleep, live, breath digital & customer
- In depth knowledge of digital and social media monitoring tools
- Driven to set and achieve ambitious KPIs and measure ROI
- Creative thinking
- Proactive and takes own initiative
- Hungry to learn, ambitious to succeed
- Willing to cover all aspects of what is required - a small team often works beyond their role
- Highly organized, dependable, punctual and resourceful
- Team player/ collaborator

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