Communications and Events Coordinator

4 days ago

Cape Town, South Africa Amy Foundation Full time

**About the Role**

The Amy Foundation is seeking a dynamic, creative, and target-driven **Communications and Events Coordinator** to raise the profile of our organisation, drive donor engagement, and support income growth. This all-rounder will play a key role in delivering communications, marketing, PR, and event management activities while contributing to an annual fundraising target of **R2 million** (with support from the team).

**Key Responsibilities**
- (weightings indicate percentage of role focus)_

**1. Communications & Marketing - 30%**
- Develop and implement a comprehensive communications and marketing strategy.
- Manage digital platforms including social media, website (WordPress), newsletters (Mailchimp), and online campaigns.
- Create compelling content and oversee design and production of promotional materials (Canva).
- Ensure consistent brand messaging across all channels.

**2. Fundraising & Donor Engagement - 30%**
- Support the COO and fundraising team to achieve an income target of **R2 million per annum**.
- Market Amy Foundation income-generating products (e.g. Amy’s Wine, Amy’s Rose, Township Tours, Hotel & Restaurant Income, Shop Products, My Difference card/app).
- Cultivate and maintain strong donor, sponsor, and partner relationships.
- Track and report on fundraising performance and ROI.

**3. Events Management - 25%**
- Plan, coordinate, and execute flagship fundraising and awareness events:

- Cape Town Cycle Tour
- Golf Day
- Youth Spirit Awards
- Annual Gala Dinner (target: R1 million)
- Manage external vendors, sponsors, volunteers, and logistics.
- Ensure events deliver on financial and branding objectives.

**4. Media Relations & PR - 10%**
- Build and maintain strong relationships with journalists and media outlets.
- Secure positive coverage to raise the Foundation’s public profile.
- Manage external PR agencies when required.

**5. Leadership & Support - 5%**
- Supervise and mentor a Communications Assistant, interns, and volunteers.
- Provide guidance, coaching, and hands-on support to ensure effective delivery of tasks.

**Qualifications & Experience**

**Minimum Requirements**:

- Matric certificate.
- 5+ years’ experience in communications, PR, marketing, and/or event management (preferably within the NGO/NPO sector).
- Proven track record in managing social media, newsletters, and websites.
- Excellent written and verbal communication skills (English).
- Proficiency in Microsoft Office Suite, Canva, WordPress, and Mailchimp.

**Preferred**:

- Bachelor’s degree in PR, Marketing, Communications, or related field.
- Experience in donor engagement and NGO fundraising.
- Strong media relations and storytelling skills.
- Knowledge of current digital marketing and social media trends.

**Skills & Attributes**
- Target-driven, with strong financial accountability.
- Strategic thinker with creativity and innovation.
- Excellent project and event management skills.
- Ability to balance multiple priorities under pressure.
- Strong relationship-building and stakeholder engagement abilities.
- Leadership, teamwork, and mentoring capability.
- Passion for youth development and community upliftment.

**Weighting Overview**:

- Communications & Marketing - 30%
- Fundraising & Donor Engagement - 30%
- Events Management - 25%
- Media Relations & PR - 10%
- Leadership & Support - 5%

**Job Types**: Full-time, Permanent

Pay: R15 000,00 - R20 000,00 per month

License/Certification:

- Drivers License (required)

Work Location: In person

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