Senior SEO Strategist

**Audits & Health Checks**
- Know how to perform in-depth SEO audits for both technical and marketing departments
- Regularly reviewing and analysing client sites for areas that can be improved and/or optimised
- Able to supply clear and compelling competitor audits/analysis
- Supply complete audit documents with supporting material like segmented URL lists

**Strategies**
- SEO Specific strategies; for client brands incl. but not limited to ranking, content, backlinking or KWR strategies
- Supply clear and well-prepared optimisations, recommendations and/or proposals
- Keeping updated on both white hat, black hat, and emerging industry SEO strategies
- Have sound knowledge in all SEO related thought leadership; including but not limited to blog, content, social, influencer, ecommerce, CRM, or technical sites
- Supporting Digital Strategy with Research, Competitor analysis and Campaign Strategy
- Education of clients as well as internal/external stakeholders for effective SEO implementation; as well as creating, managing, and maintaining training material

**Research**
- Keyword Research: Identifying powerful keywords to drive the most valuable traffic
- Analysing keywords and SEO techniques used by competitors
- Proactively researching best practices and the most up to date thought leadership available to provide thought leadership and training to others

**Implementation**
- Create SEO content when required i.e., URL Naming Conventions, Meta data, H1 Tags etc. Assist with writing, testing and/or improving powerful calls-to-action to convert visitors
- Writing and/or editing websites and other content with effective keywords when required
- The creation of templates for copywriters and their brands for various documents to assist with effective implementation of SEO on Website Copy, YouTube Copy and/or other channels as they arise
- Assisting and/or inputting to website structures like Site Maps, User Journeys and/or Wire Framing
- Ability to reach out to toxic back linking sites to resolve and improve quality ranking
- Work well with development, IT, Social departments for effective implementation
- Good understanding of the SEO limitations of the most common CMS platforms and workarounds thereof

**Reporting**
- Reporting skills and data analysis
- Preparing detailed strategic reports that contain clear insights and actions
- Regular Visibility Reports for existing clients and liaise with relevant IT departments for effective resolution and/or implementation
- Escalate urgent issues with regards to ranking, channel updates, competitor activity or site malfunctions affecting SEO visibility

**Key Requirements**:

- 5+ years’ experience in SEO (at agency level - organic preferred)
- Understanding of digital marketing best practices
- Prior experience in content marketing, content growth and SEO
- Working knowledge and/or training of search engine optimisation practices
- Working well in high pressure situations and thinking on the fly
- Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems
- Experience managing a team and acting as mentor to more junior staff members
- Client presentation skills is a must
- Forge, manage and improve relationships with clients as well as their IT Departments or relevant third parties
- Excellent verbal and written communication skills
- Ability to work within a team and independently
- Experience with the latest tools, apps and systems relevant to the role i.e., AWR, AHRefs, Screaming Frog, Majestic SEO, SEMRush, GA4 and Google AdWords
- Relevant Google certifications are an advantage
- Strong organisational, time management, and analytical skills
- Comfortable with Microsoft Office programs to manipulate data and create great presentations
- An understanding of HTML/CSS and JavaScript would be an advantage