seo

SEO Strategist (Financial Services Focus)

Who We Are

We are a UK-based marketing agency specializing in the financial services sector. We help wealth management, advisory, investment, fintech and a host of other financial firms grow through intelligent, strategic marketing, content strategy, and digital performance.

Our clients expect world-class thinking, and so do we. We're looking for an SEO Strategist who lives and breathes search - someone who understands businesses, and can not only optimise but lead, educate, and innovate in an era of AI-driven search.

The Role

This is not a maintenance role. We're seeking someone who's both a strategic thinker and hands-on operator, capable of steering organic growth strategies for both our clients and our own website. You'll be our in-house authority on search - combining technical understanding with content

strategy and thought leadership. You'll monitor evolving trends across SEO, AI, and generative search, translating them into actionable insights for our team and clients.Core Responsibilities

● Develop and lead advanced SEO strategies for our financial services clients and our own website.

● Integrate SEO with content marketing, driving topical authority, E-E-A-T, and on-page quality rather than chasing vanity metrics.

● Stay ahead of AI-driven search changes and proactively brief the business on best practices and opportunities in these key areas:

○ Search Engine Optimisation (SEO): Ensuring sites are technically sound, strategically targeted, and aligned with high-intent user searches across platforms like Google and Bing.

○ Answer Engine Optimisation (AEO): Structuring key content to surface in direct, AI-generated answers.

○ Generative Engine Optimisation (GEO): Positioning brands to be summarised, linked, or cited within generative search results and conversational interfaces.

○ Artificial Intelligence Optimisation (AIO): Making websites machine-readable and semantically clear for large language models (LLMs) to understand, interpret, and reference accurately.

● Audit, optimise, and advise on content, architecture, and link profile development - always with integrity and strategic intent.

● Collaborate with account managers and writers, ensuring SEO insights shape campaign strategy and creative output.

○ We place great emphasis on you constantly scanning client accounts, highlighting areas that would elevate our work for our clients, even if it involves over-delivering or going the extra mile.

● Report and communicate performance clearly, aligning recommendations with commercial goals rather than pure technical metrics.

● Lead continuous improvement, spotting innovation opportunities before they're asked for.Experience & Attributes

Must-haves

● 5+ years' experience in SEO (within an agency).

● Commercial understanding - an ability to get into the mind of a business owner and deduce what drives them, their business model, and how our strategy can help them execute their primary business objective.

● Proven track record in content-led SEO strategy and execution.

● Deep understanding of on-page, off-page, and technical SEO.

● Advanced use of tools such as Google Search Console, Google Analytics 4 and SEMrush/Ahrefs.

● Ability to translate data into actionable insight, not just reports.

● Strong understanding of E-E-A-T, structured data, and entity-based optimisation.

● Genuine passion for SEO, AI, and the evolution of search.

● Familiarity with AI-generated search experiences and their impact on visibility.

● Client-facing experience is essential, with confidence in leading discussions, presenting insights and advising clients directly.

● Strong knowledge of WordPress, including basic coding and confident use of Bricks

Builder.

● Technical understanding of how HTML, CSS and JavaScript function within WordPress and affect SEO performance.

● Able to diagnose and resolve issues, and deliver SEO effectively within Webflow, Squarespace, HubSpot and Wix.

● Comfortable liaising with developers when required.

● Comfortable briefing and coaching the internal team.

● Ability to consistently hit deadlines.

● Exceptional communication and project management skills.

Desirable

● Experience with other CMS platforms such as Joomla or Drupal.

● Broader coding skills beyond WordPress.

● Actual account management experience (leading the management of a relationship).

● Experience in financial services or regulated industry content.

Who You Are

● You're a self-starter who drives initiatives, rather than just responding to briefs.

● You're obsessed with SEO and emerging tech, always learning and testing.

● You can bridge technical and creative thinking.

● You care about quality, performance, and outcomes - not tick-box SEO.

● You take pride in educating others and shaping strategic direction.

● You're as comfortable leading a client call as you are diving into data.

The Details

● Full-time

● Fully remote (UK-based)

● Standard office hours: 9am–5pm UK time

● Compensation: [To be confirmed]

We value partnership, proactivity and technical excellence. If you're the kind of strategist who challenges, questions, and leads - we'd love to hear from you.