Senior SEO Strategist

Audits and health checks
Know how to perform in-depth SEO audits for both technical and marketing departments
Regularly reviewing and analysing client sites for areas that can be improved and/or optimised
Able to supply clear and compelling competitor audits/analysis
Supply complete audit documents with supporting material like segmented URL lists
Strategies
SEO specific strategies; for client brands including but not limited to ranking, content, backlinking or KWR strategies
Supply clear and well-prepared optimisations, recommendations and/or proposals
Keeping updated on both white hat, black hat and emerging industry SEO strategies
Have sound knowledge in all SEO related thought leadership; including but not limited to blog, content, social, influencer, e-commerce, CRM, or technical sites
Supporting digital strategy with research, competitor analysis and campaign strategy
Education of clients as well as internal/external stakeholders for effective SEO implementation; as well as creating, managing and maintaining training material
Research

**Keyword research**: Identifying powerful keywords to drive the most valuable traffic
Analysing keywords and SEO techniques used by competitors
Proactively researching best practices and the most up to date thought leadership available to provide thought leadership and training to others
Implementation
Create SEO content when required i.e. URL Naming Conventions, Meta data, H1 Tags etc. Assist with writing, testing and/or improving powerful calls-to-action to convert visitors
Writing and/or editing websites and other content with effective keywords when required
The creation of templates for copywriters and their brands for various documents to assist with effective implementation of SEO on website copy, YouTube copy and/or other channels as they arise
Assisting and/or inputting to website structures like Site Maps, User Journeys and/or Wire Framing
Ability to reach out to toxic back linking sites to resolve and improve quality ranking
Work well with development, IT, Social departments for effective implementation
Good understanding of the SEO limitations of the most common CMS platforms and workarounds thereof
Reporting
Reporting skills and data analysis
Preparing detailed strategic reports that contain clear insights and actions
Regular visibility reports for existing clients and liaise with relevant IT departments for effective resolution and/or implementation
Escalate urgent issues with regards to ranking, channel updates, competitor activity or site malfunctions affecting SEO visibility
Key requirements
Five + years’ experience in SEO (at agency level - organic preferred)
Understanding of digital marketing best practices
Prior experience in content marketing, content growth and SEO
Working knowledge and/or training of search engine optimisation practices
Working well in high pressure situations and thinking on the fly
Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems
Experience managing a team and acting as mentor to more junior staff members
Client presentation skills is a must
Forge, manage and improve relationships with clients as well as their IT departments or relevant third parties
Excellent verbal and written communication skills
Ability to work within a team and independently
Experience with the latest tools, apps and systems relevant to the role i.e. AWR, AHRefs, Screaming Frog, Majestic SEO, SEMRush, GA4 and Google AdWords
Relevant Google certifications are an advantage
Strong organisational, time management and analytical skills
Comfortable with Microsoft Office programs to manipulate data and create great presentations
An understanding of HTML/CSS and JavaScript would be an advantage