PPC Specialist

**About Pearl Lemon** Pearl Lemon Group is a group of companies with a footprint in digital marketing, sales, food & beverage, game development, recruitment, accounting, consultancy and more. Based in the heart of London and serving clients worldwide. With a team of 65+ dotted across the UK, USA, Spain, Egypt India, Pakistan, the Philippines and more, we work like a silicon-valley-startup, 24/7 and have a work ethic comparable to investment bankers. It’s not a surprise when you consider their founder Deepak Shukla is an ex-Deloitte consultant and 5x ultramarathon runner. **Benefits of working with Pearl Lemon** - Work remotely and manage 100% of your time - Massive career advancement encouraged. - Ability to do the job is all we care about - Success will be rewarded with recognition [via monthly awards] - Over 500 hours of pre-recorded training programmes available - Work with TEDx speakers - Work with a funded startup ($700k raised) - Get Pearl Lemon University certifications - Lay a foundation for success with Pearl Lemon - We have clients all the way from one-man bands to heavily funded startups to FTSE 100 companies and more - Work with a team from over 15 countries, 3 offices and multiple languages - Clients based all over the world - Heavy on the job training given - Get laptop upgrades and speed and productivity training as a standard - 75% of our leaders are promoted within and started in an entry level position - Google "Pearl Lemon Placement Interviews" to see what our team say about us - 4.6 star rating on Glassdoor from 84 write-ups - Many of our team have said "they have learnt more with us in 3 months than their entire academic education" or its equivalent to 2 years at other firms - 31% of FTSE 100 companies are led by CEOs who formerly occupied sales and marketing positions - so come learn sales and marketing with Pearl Lemon **The Role** **Key Responsibilities**: **PPC Campaign Management**: Plan, create, implement, and monitor effective PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, Facebook Ads, etc.) to achieve client goals and objectives. **Keyword Research**: Conduct comprehensive keyword research to identify high-value keywords and phrases that align with client targets and audience. **Ad Copy Creation**: Develop compelling and highly optimized ad copy that drives clicks, conversions, and ROI. **Bid Management**: Monitor and adjust bids to ensure optimal ad placement and budget allocation for maximum results. **Performance Analysis**: Continuously analyze campaign performance, identify trends, and implement strategies to improve key metrics such as CTR, CPC, conversion rate, and ROAS. **A/B Testing**: Conduct A/B tests on ad creatives, landing pages, and other campaign elements to identify and implement best practices. **Client Communication**: Maintain regular communication with clients, providing updates on campaign performance, insights, and recommendations for improvement. **Stay Updated**: Keep up-to-date with industry trends, search engine algorithm changes, and emerging digital marketing technologies. **Qualifications**: - **3-5 years of hands-on experience** managing PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising. - Proficiency in **keyword research**, campaign setup, ad copy creation, and bid management. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent understanding of **PPC best practices**, ad formats, and targeting options. - Experience with **A/B testing** and conversion rate optimization. - Good understanding of **landing page** design and optimization. - Effective **communication skills**, both written and verbal, for client interaction. - Google Ads certification is a plus. - Highly motivated, detail-oriented, and results-driven. **Compensation**: - $1000 per month. **Salary**: Up to R19,000.00 per month