PPC Specialist
1 week ago
Financial Wealth Holdings is seeking an experienced and highly skilled PPC Specialist to join our digital marketing team. As a leading debt counselling company, we're committed to helping South Africans reduce their debt and achieve financial freedom. The PPC Specialist will play a key role in driving our online advertising efforts, and developing and implementing effective PPC campaigns that generate leads and conversions.
**Responsibilities**:
- Develop and execute effective PPC advertising campaigns across Google AdWords, Bing Ads, Facebook Ads, and other platforms.
- Conduct keyword research and analysis, and use this data to inform campaign strategy and optimize ad copy and landing pages.
- Continuously monitor and analyze campaign performance, and adjust bids, budgets, and targeting as needed to improve results.
- Develop and maintain reporting dashboards that provide insight into campaign performance and ROI.
- Collaborate with other members of the digital marketing team, including copywriters, designers, and developers, to create engaging ads and landing pages that drive conversions.
- Stay up-to-date with industry trends and best practices, and make recommendations for improvements to our overall PPC strategy.
- Communicate regularly with stakeholders, including management and other internal teams, to ensure alignment on campaign objectives and performance.
**Requirements**:
- Bachelor's degree in marketing, business, or related field.
- 3+ years of experience in PPC advertising, with a proven track record of driving results and improving ROI.
- Experience with Google AdWords, Bing Ads, and Facebook Ads.
- Strong analytical skills, with experience in data analysis and reporting.
- Ability to think strategically and develop effective campaign strategies that align with business goals.
- Excellent communication skills, with the ability to clearly communicate insights and recommendations to stakeholders.
- Strong attention to detail and ability to manage multiple projects and priorities.
- Creative mindset, with experience in developing engaging ad copy and visuals.
- Passion for digital marketing and a willingness to stay up-to-date with the latest trends and best practices.
Application Question(s):
- Are you based in Cape Town
- Are you a South African citizen
- Do you have a qualification in marketing, please specify
- How many years of PPC advertising experience do you have
- Do you have experience in Google AdWords
- Do you have experience in Bing Ads
- Do you have experience in Facebook Ads
- How many years of experience do you have in digital marketing
- What is your current salary
- What is your expected salary
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