Ppc Marketing Specialist

3 weeks ago

Cape Town, South Africa Medipet Full time

PURPOSEPower Up Paid Media for a Brand That Cares Are you a digital marketer with a passion for driving results through paid media? Do you excel at optimising campaigns, reducing cost‑per‑acquisition, and telling compelling stories through ads? If Google Ads, paid social, and performance reports are your playground, then this could be the perfect fit for you. At MediPet, we're more than just a pet insurance company—we're a family, deeply committed to improving the lives of South Africa's beloved pets. We're looking for a talented Marketing Specialist (Pay‑Per‑Click / Paid Media) to help elevate our digital presence, generate traffic, and turn clicks into loyal customers, all while having fun in a flexible, creative environment. Why You’ll Love Working for MediPet Purpose‑driven culture : We care deeply about pets, and every campaign you work on has a direct impact. Growth and development : We're committed to your personal and professional growth. Work‑life balance : We support our team's well‑being, ensuring flexibility where possible. Collaboration and creativity : You'll work alongside a talented, passionate team that encourages innovative thinking. MAIN OUTCOME Drive quality paid traffic to our website while keeping costs low and performance high. Craft and refine a PPC strategy that aligns with our overall marketing goals and vision. Maximise brand awareness through strategic, results‑driven ad placements. Turn data into insights that help fine‑tune campaigns and optimise performance. KEY RESPONSIBILITIES Develop and manage a 12‑month PPC campaign calendar, integrated with broader marketing initiatives. Work with the team to align paid media with blog content, SEO strategy, and campaigns. Write and design engaging ad copy for both paid search and social media campaigns. Track, analyse, and report on campaign performance, including cost, performance, and return on investment (ROI). Present campaign insights and suggestions for improvement to the Head of Marketing. Ensure ad creatives are on‑brand and maintain the corporate identity. Partner with influencers to create user‑generated content (UGC) for ads. Stay on top of industry trends, new platforms, and competitor activity. Participate in social media moderation during public holidays and weekends. KNOWLEDGE AND EXPERIENCE 3+ years' experience in digital marketing with a focus on Pay‑Per‑Click (PPC). Expertise in Google Ads, Meta Ads Manager, and Google Analytics. Strong ad copywriting and visual content creation skills. Proficiency in Excel and advanced reporting techniques. Familiarity with tools like Canva, CapCut, and Google Workspace. Experience managing third‑party vendors and media agencies. ENTERTAINING ATTRIBUTES Devotion to Quality Dutyfulness Planning Drive Creating Support Situational Awareness Innovating Market Orientation Analysing and Forming Opinions #J-18808-Ljbffr

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