Restaurant Franchise Digital Marketing Manager

**REQUIREMENTS**
- Matric, Business/Marketing qualification & 5 years of experience in digital marketing strategy and team management
- Experience identifying & creating strategies and campaign methodology for target audience
- Proficient in Word, PowerPoint, Outlook, Teams, and Excel. Adobe Creative suite - Photoshop, inDesign, Premier Pro
- Working knowledge of social media platforms including Facebook, Twitter, YouTube, Pinterest, Instagram; SEO and paid media strategies; websites and apps.
- Experience in Marketing Automation software and methodology
- HTML, CSS, mailers and CMS platforms (Wordpress or Umbraco) advantageous
- Qualification / experience in managing analytics, adwords, SEO and digital media buying advantageous
- Restaurant experience/knowledge of Franchise Operations advantageous.
- Good understanding of consumer behaviour in digital environments
- Experiencing in managing budgets and supplier agreements
- Goal-oriented, organized team player
- Creative problem solver who thrives when presented with a challenge
- Self-reliant and able to work on tasks independently
- Good interpersonal skills, analytical and time-management skills
- Exceptional project management and communications skills are essential.
- Proven experience of managing B2B and B2C campaigns, & understanding current marketing trends
- Ability to develop and manage multiple strategies running a the same time

**DUTIES**
- Manage, supervise, advise and analyse brand digital marketing plans focusing on product quality, positive brand perceptions and revenue growth
- Consulting with stakeholders and brand managers
- Manage/supervise all external digital agencies, such as creative; digital media; sentiment; reviews, listings, SEO etc.
- Align with internal business departments and ensure digital marketing expectations from a business and client (franchisee) point of view
- Guide business Contact Centre in digital response management - social media etc
- Analyse, and identify digital marketing trends
- Create / implement Digital Strategy, prepare and present comprehensive and detailed reports and presentations for Head of CRM
- Overall management and monitoring of digital marketing delivery and financial overhead in line with approved budgets
- Cost-effective digital services that facilitate sustainable brand development and market share growth enabling strategic organisational objectives and targets
- Monitoring of digital marketing delivery and overheads within organisation approved budgets
- Analysis of ROI on Digital marketing interventions, service provider & contract management
- Service Provider and Contract Management
- Manage and forecast fiscal budget, including monthly review thereof.
- Automation, CRM, Owned Platforms and social Media
- Guiding campaigns ensuring that personalised, authentic and relevant messages are sent to the right customers
- Analysis and reporting of digital marketing campaigns across brands
- Develop custom audience strategy
- Collaborating alongside loyalty, e-commerce and design specialist services team
- Champion Conversion Rate Optimisation of all digital marketing efforts
- Analyse and measure digital marketing efforts to meet fiscal KPIs
- Technical involvement and developing projects with technical solutions
- Provide leadership, support and guidance for the digital marketing team
- Develop processes and internal department structures to improve team communication, structure and expectations
- Define the necessary infrastructure, capability and operational changes necessary to deliver customer experience and digital marketing solutions