Product & Planning Marketing Manager

2 weeks ago


Cape Town, South Africa Time Personnel Full time

**REQUIREMENTS**
- Tertiary education, business /project management/ information technology or systems qualifications
- Word, PowerPoint, Outlook, Teams and Excel & experience with a variety of Content Management Systems
- Experience with app publishing and management
- Advantageous - Point of Sale understanding within sit down and over the counter restaurant environment
- Exposure to SQL or some database experience advantageous
- 3 - 5 years' relevant experience in product management focusing on mobile, digital, loyalty, franchising or FMCG.
- Restaurant experience/understanding of Franchise Operations advantageous
- Confident in producing work across multiple platforms
- Proven track record of managing all aspects of a successful product throughout its lifecycle
- Proven ability to develop product strategies, background working with technical teams with an understanding and/or hands-on experience in software development and web technologies
- Excellent verbal and written communication skills & problem solving skills
- Be able to work in a robust, passionate environment and able to handle conflict situations.
- Ability to work with many stakeholders in delivering the best customer journey and experience

**DUTIES**
- Facilitate the creation of a product vision, strategy, roadmap, and milestones with the team and be the custodian
- Assist the CRM and BRM team with strategic product development, implementation, enhancements and extensions of all Group products across all brands
- Driving innovation and technical management of systems to ensure services to customers are efficient and in restaurant operations are effective and efficient
- Conduct research into successful CRM and BRM products in International Markets and - with quarterly feedback reports and presentations
- Gain a deep understanding of customer experience, identify& fill product gaps and generate new ideas that grow market share, improve customer experience & drive engagement
- Create buy-in for the product vision both internally and with key external partners
- Work with the relevant managers to develop product pricing and positioning strategies
- Overseeing operational management for effective execution & administration of products.
- Operational assistance to brand managers for marketing communication elements; including POS, advertising, marketing material, content monitoring for digital & social media platforms.
- Work with the Content Coordinator for functional management of CMS, consumer-facing digital integration points, and content management
- Onboarding 3rd party suppliers into complex technical and operational environments.
- Manage internal communication touch points ensuring all areas of IT, Operations and Customer Care Centre are fully up to speed with product development plans
- Creating project plans to align both internal and external stakeholders
- Reporting analysis on product initiatives
- Produce data driven insights and make recommendations
- Develop & implement franchisee and staff incentives and training requirements
- Assisting Call Centre and restaurants with queries related to products
- Periodic restaurants visits to complete system test pre and post implementation of a project.
- Working on acquisition and retention programmes, leveraging customer campaigns to increase revenue and brand loyalty
- Development and implementation of the CRM and BRM plan which enhances the customer experience, drives engagement and meets business targets/objectives

**Salary**: R negotiable dependent on experience

Join us on
**SOCIAL MEDIA **or visit our
**WEBSITE **for more information. See links below.


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