Digital Franchise Lead

6 days ago

Cape Town, South Africa HR Studio Full time

**We're looking for**

A Franchise Lead who will be responsible and accountable for the overall success of the creation and management of web properties and initiatives in order to diversify client portfolios.

**Who are you?**
- You have the ability to lead and inspire a high-performing team
- You have strong analytic skills with the ability to analyze and interpret data and develop actionable insights
- You are a strategic thinker, able to anticipate, think critically, evaluate, and act
- You have excellent communication skills with the ability to navigate effectively across different organizations and cultures
- You have experience in a startup work environment is considered an asset

**What's the role?**

**You will be responsible for**:

- Manage, and be responsible for the commercial success of multiple website properties
- Work closely with the Head of Franchise Management to establish an annual business plan and roadmap to be reviewed and approved by Senior Management on a monthly/quarterly basis
- Act as a Digital Product and Marketing expert providing guidance on strategic direction
- Keep abreast of all search engine optimisation (SEO) trends as they occur
- Establish and monitor in real-time an approved list of revenue-generating keywords for each client website and their competitors
- Establish off-site authority building and ensures backlink health
- Define, develop and prioritise a product roadmap, in alignment with OKR's
- Own and manage P&L and provide regular reports on progress to the executive team
- Develop and manage an annual budget
- Implement structure and manage an agile and flexible team that delivers optimal performance for each digital property
- Oversee the development of content strategy with the content team
- Set the priorities for the Franchise team
- Ensure all central services processes and systems are adhered to
- Lead other initiatives or programs as assigned

**Boxes to tick**
- Matric
- Tertiary Qualification - Bachelor's degree in Business, Marketing or related fields
- 8+ years Digital Marketing experience
- E-commerce Experience with a proven track record of growing revenue
- Good understanding of Technical Search Engine Optimization (SEO) fundamentals
- Strong understanding of CRO and UX principles

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